SEO In China: 79 Baidu Search Engine Optimization Tips

Google/Baidu SEO Optimization Expert Sam Mah

By 10+ Years SEO & Website Design Experience
Last updated: Jan 27, 2024

This comprehensive guide from Baidu aims to assist you in growing your brand online with Chinese netizens.

It will teach you how to get more traffic and leads for your business.

By the end of the article, you will be able to achieve a page one ranking on Baidu.

Must-Know Tips For Business Owner

  • The Top China Search Engines

    Baidu is the most popular search engine among Chinese Internet users. It is the first place they go when searching for information.

  • Politically-Sensitive Content

  • Stay away from touchy topics. This is a prerequisite for crawling.

    Baidu and other search engines work with the Chinese government.

    Sensitive Topics for China.

  • Read more

    So please avoid sensitive topics, like Marriott listed Taiwan as a country in the survey form. The hotel site was down for a week.

    Is your site blocking in China? Enter your URL at Comparitech.com to find out.

  • Take A Book From Baidu

  • Baidu may not index a page if:

    • The page content contains less than 300 words.
    • The page loads slowly in China
    • The content isn't placed in a prominent location

  • Read more

    According to Gravity Global's John Yoon, stated, your page should contain 3,000 Chinese characters to rank well.

    This seems reasonable. Add more content to your page so that it isn't considered thin content and has a better chance of ranking.

  • Enhance Your First Impression

  • Speed is one of the factors that determine the ranking of your website.

    It is important to have a fast-loading website to improve its ranking. This can also greatly influence users' first reactions to your website.

    How many seconds stats.

    The ideal loading time for a Chinese website is 1.5 seconds.

  • Read more

    For websites hosted outside of China:
    It's crucial for your website to clear the Great Firewall's scrutiny.

    However, it's important to keep in mind that this process can cause some delays.

    So, it's vital to be patient and allow ample time to ensure that your website meets all the necessary requirements.

    How fast is your website speed performance in China? Try free with Mlytics.

    By optimizing your website's speed, you can create a positive user experience that can lead to improved Baidu rankings.

  • Get Dedicated Hosting

  • Dedicated hosting is a Baidu search ranking factor - EGG agency

  • Read more

    Avoid shared hosting solutions; if the Chinese government targeted a website on the shared server, your website would likely be impacted.

  • CN Vs. COM

  • According to Search Metrics, websites with .com extension do rank in Baidu.

    The .cn domain demonstrates commitment and loyalty to providing Chinese users.

  • TLDs of Top 1000 Most Visible Domains in China.

  • Read more

    Choose A Keyword In Domain

    www.Mǎihóngjiǔ.cn

    The domain is in pinyin and is well-optimized, contains keywords (Mǎi hóngjiǔ means "buy red wine") and has the ".cn" extension.

    It is only advisable to incorporate keywords into your domain name if it sounds natural and matches your brand name.

    Old domains is still active and has attract traffic over time. These domains also gain trust and authority as they age.

    Whereas new websites need to earn more authority to rank well.Some business owners make a mistake.

    They think that buying an old domain will get them many backlinks and authority. In truth, they don't always work like that.

  • Content Localization

  • When translating English to Simplified Chinese, don't go word for word from the original document.

    By contrast, you should adapt to cultural differences, preferences, and contextual nuances.

  • Read more

    After completing your translation content, it is important to add the hreflang tag to your website. You can find helpful tips on how to do this in the On-Page section.

  • Trust & Confidence

  • Shanghai people in shopping street night.

    Give Chinese users a familiar web environment by adding these items to your site:

  • Read more

    • A QR code
    • Testimonials with photo
    • Install Wechat Messenger, QQ, etc.
    • Chinese address and phone number Listed
    • Chinese social media icons

  • ICP License Explains

  • You need a China Internet Content Provider license (ICP) to run a website on a Chinese server. It's required by law for individuals and companies.

    To get a Chinese ICP certificate, you need a physical presence in China.

  • Read more

    Although an ICP License offers many benefits, this is completely optional.

    Baidu has said in the past, they will index oversea Chinese sites.

    Many Chinese SEO experts like Ryan Chooai don't believe ICP is a ranking factor.

Discover 7 Untapped Chinese Keywords

  • Identify Your Searcher's Intent

  • Chinese users utilize search engines to browse the internet, purchase goods and services, and visit their favorite websites for a variety of reasons.

    Each search is prompted by a specific objective.

  • Read more

    If you are able to identify the goal, then create content that will help you capture leads.

    In the following tips, I will explain what Chinese searchers think and what possible keywords they use in Chinese search engines.

  • Use Baidu & Other Autocompletes

  • When I type 粤菜 - Cantonese Cuisine into Baidu Search, related search terms are displayed.

    Baidu AutoComplete screenshot

    But wait, there’s more….
    Like Google Autocomplete, Baidu gives me more long-tail search queries related to my keywords.

  • Read more

    The following autocomplete feature gives me insights into popular Chinese search terms.

    Get your Excel ready. You can discover your potential keywords with these platforms:

    Zhihu

    Zhihu autoComplete screenshot

    Baidu also highlights 粤菜 Related search terms on the bottom of the page:

    Baidu's related searches screenshot

    Believe it or not.
    The Autocomplete from Sogou and Qihoo 360 produce two different results, but Sogou provides more relevant terms.

    I entered 网站设计师 (Website Designer) in the search bar:

    Sogou AutoComplete screenshot

    These Chinese search engines not only help you with long-tail keywords. You can use them as possible topic ideas for your blog post.

    Qihoo 360 AutoComplete screenshot

    You sell beauty and retail products. You should try the Autocomplete on these Chinese websites.

    Most Chinese marketers never discuss the idea. You can type Chinese keywords on Soolve. This tool generates many keywords from western social media.

    I typed in “学中文” to stick with my example. I found results 10 keyword suggestions from Google and 14 from YouTube and 8 from Bing.

    Search suggestions and completions from the top providers on the internet

  • Use Chinese Synonym

  • Chinese consumers, like Western audiences, use synonym keywords to discover your products beyond primary keywords.

    To rank on Baidu, include Chinese synonyms of your target keywords.

  • Read more

    For example, if your focus keyword is "健康饮食" (healthy diet), your Chinese synonyms include

    • 营养饮食 （Nutritious eating）
    • 饮食习惯对健康的影响 （Impact of dietary habits on health）
    • 膳食搭配 （Dietary choices）

  • Location Keywords

  • The location keyword is a local search intent.

    Localized content that caters to specific geographic areas often influences Baidu's search results.

    To rank higher locally on Baidu, create localized content that caters to your target audience's region.

  • Product Keywords

  • Chinese people often do product comparisons. When they do, they visit Baidu and other search engines to seek comparing results.

    You must integrate product keywords into your site to rank well in these searches.

  • Question Keywords

  • Question keywords typically begin with How, Where, When, What, or Who.

    These questions that Chinese searchers enter into Baidu when searching for specific answers.

  • Focus on Problems

  • The majority of people mentioned negative questions about your product. They are researching with these search terms:

    • “Problems with…”
    • “Complaints about…”
    • “Worst…”
    • “Issues with…”

  • Read more

    These are your potential keywords. So, write a blog post with your unique solution to solve their daily problem.

    Your Chinese readers will enjoy them. This can help convert these visitors into customers.

42 Essential On-Page & Design Tactics

Baidu search.

  • Put The Keyword In The Title Tag

  • The information in the Title tag is the first thing Chinese searchers see. It should be less than 32 characters long.

    How an SEO strategy work in China.

  • Read more

    Don't follow what the majority does: This is not a brilliant idea. Think about how the searchers see and get their attention. I would suggest these:

    • Put the city + keyword + your company name in this order.
    • Add an emoji, the year, the bracket, or the phone number to stand out from the search result
    • Add an value with your Chinese keyword

  • Add Meta Description

  • How to write a better description for Baidu audience.

    Baidu ranks sites with meta descriptions higher than those without them. In HTML, your 75 characters long Description will often show up in Baidu search results.

  • Read more

    • Write it in a conversational tone
    • You should do so naturally. This is because Baidu highlights them in red for SEO
    • Make sure you convey value to the reader
    • Include a call-to-action (ex. Click here to learn more)

    ‹head›
    ‹meta name="description" content="Example of description" /›
    ‹/head›

    Ensure every web page on your site has a unique meta description . Don’t use the same description on other pages.

    Baidu shows keywords in red if they match the search. Google shows them in bold.

    As a result, having keywords in your Meta description will make it eye-catching. This will encourage people to click to the page.

  • Meta Keyword Tag Explains

  • Chinese SEO Forum in China.

    Baidu ignores Meta Keyword tag, confirmed by an engineer in August 2012.

    Meta Keyword tag isn't relevant anymore, but it won't hurt to include one primary and secondary keyword in it.

  • Read more

    Although some Chinese marketing experts suggested the opposite, I agree with the China SEO in the mainland.

  • Add Canonical Tag

  • According to Alibaba Cloud, in 2017, Baidu began to support the Canonical tag. With this label, you tell Baiduspider that this is your preferred URL for a web page.

  • Read more

    ‹head›
    ‹link rel="canonical" name="baidu-seo"›
    ‹/head›

    Veronique Duong, a Chinese SEO expert, recommends using the rel="index" attribute in the ‹link› tag if Baidu ignores the canonical tag.

  • Add Meta Language Tag

  • Bing and Baidu do not support the Hreflang tag.

    But, using the Encoding and (Meta) Content-Language attribute is vital for Baidu.

  • Read more

    With this tag, you tell Baidu to target people in the particular region.:

    Mainland China - simplified Chinese

    Hong Kong - traditional Chinese

    Macao - traditional Chinese

    Taiwan - traditional Chinese

    ‹meta http-equiv="Content-Type" content="text/html; charset=gb18030" /›
    ‹meta http-equiv="content-language" content="h-Hans" /›     		‹meta http-equiv="Content-Type" content="text/html; charset=big5" /›
    ‹meta http-equiv="content-language" content="zh-Hant-HK" /›
    		‹meta http-equiv="Content-Type" content="text/html; charset=big5" /›
    ‹meta http-equiv="content-language" content="zh-Hant-TW" /     		‹meta http-equiv="Content-Type" content="text/html; charset=big5" /›
    ‹meta http-equiv="content-language" content="zh-mo" /›

    For Google search engine only:

    Mainland China - simplified Chinese

    Hong Kong - traditional Chinese

    Macao - traditional Chinese

    Taiwan - traditional Chinese

    ‹html lang="zh-Hans" /›
    ‹link rel="alternate" href="https://example.com/cn" hreflang=“zh-Hans" /›     		‹html lang="zh-Hant"›
    ‹link rel=alternate " href="https://example.com/cn" hreflang="zh-Hant-HK" /›
    		‹html lang="zh-Hant"›
    href="https://example.com/cn" hreflang="zh-mo" /›     		‹html langt="zh-Hant" /›
    ‹link rel=alternate " href="https://example.com/cn" hreflang="zh-Hant-TW" /›

    Grab the above code and paste it inside your Chinese website's the ‹head› tag.

    Also put this canonical tag together to prevent duplication:
    ‹link rel="canonical" href="https://www.example.com/cn "/›

  • Get Responsive Design

  • Your website must be responsive so it's flexible in the mobile device. The China Statistical Report August 2017say that China has 751 million online.

    Over 95% use mobile devices to access the Internet.

  • Read more

    According to the Baidu Mobile Search Optimization Guide 2.0, it lists these tips to help your mobile version:

    • Use a descriptive text of a link
    • Write a well-descriptive, standardized, and simple URL
    • Each page should have a unique title, preferably more than 17 Chinese characters
    • Put important content to the left
    • Develop these useful pages: 404 and 503
    • Submit your mobile version using a mobile sitemap submission tool

  • Create Perfect HTML 5

  • Shanghai Construction company asked me to fix the website's errors. They built it with XHTML. This XHTML version is no longer popular.

    HTML 5 is the current standard.

    Perfect HTML 5 for your website.

    If you are uncertain about the version of your HTML, you can use W3C's validation tool to check your website.

  • Font Size Matters

  • For example, Chinese Wikipedia uses a font of 15 px, Yahoo News uses a font of 18 px, and Sina News uses a font of 18 px.

    If the font is too small, it makes reading unpleasant and drives users towards competitors.

    Use 16 px at least for your site. This brings us to our next tip.

  • Optimal Content Length

  • A Baymard Institutes study say the optimal line length for body text is 50–75 characters.

  • Read more

    Why is this important?
    By improving your content readability, you strengthen users' behavior.

    For example, the user's total time will stay longer. This tells search engines that Chinese people find your content relevant.

  • Choose Good Color & Image

  • The Baidu algorithm sees that color and photos greatly affect how long users spend on the page.

  • Read more

    I know people in China have different expectations. The Baidu algorithm sees color and photos as key to how long users spend on the page.

    • Red - joy, celebration, success and good fortune
    • Yellow - power, hope and prosperity
    • Green - wealth, fertility, health and harmony
    • Gold - riches, nobility, and good fortune

  • Best Practices For Chinese Navigation

  • Start by localizing your website with simplified Chinese characters to cater to the Chinese audience's language preference and cultural nuances.

  • Read more

    Audience-Centric Design: Choose website design elements that resonate with Chinese audiences, such as appealing color schemes, proper use of white space, and culturally relevant visuals.

    User-Friendly Navigation: Prioritize user-friendly navigation by ensuring a clear structure and labels for your website. Follow best practices for website navigation to enhance the overall user experience.

    SEO Optimization: Implement SEO best practices for the Chinese market, considering the guidelines provided by search engines like Baidu. Optimize your website content for effective search engine visibility in China.

    Mobile Optimization: Given the widespread use of mobile devices in China, ensure your navigation is optimized for mobile users. Responsive design and mobile-friendly features contribute to a better user experience.

    Use Javascript With Caution
    Baiduspider bot struggles with Javascript, so avoid using it for text content and links.

  • Use Internal Anchor Text

  • To avoid penalty by Baidu, use this example: generic anchor text, naked URL, etc.

  • Hit by Baidu Update?

  • Read more

    Anchor text is clickable text in a hyperlink. Baidu places much weight on keyword usage in the internal anchor text link.

    Diversifying anchor text is the key to your website's success.

  • Compliant With Chinese Law

  • Both laws must:

    • A lawful purpose for data collection and processing,
    • Need consumer consent to process data, and
    • Give consumers the right to access or delete their information.
    People take their privacy more seriously than you’d expe.t — brands should too

  • Read more

    The Personal Information Protection Law is like the European Union's General Data Protection Regulation (GDPR). It is similar in size and scope.

    Make some points on how to protect user data on your Privacy page. If you do not have it, create a Privacy page for your website.

  • Add Pinyin in Files/Folders

  • Like Google SEO, Baidu prefers file and folder names to be short and descriptive. You can use Pinyin instead of English.

    ex. www.example.com/zhong-wen

  • Increase Local SEO Visibility

  • Add this code to your page if you have a business in Beijing.
    ‹meta name=“location” content=“province=北京; city=北京; coord=116.306522891,40.0555055968”/›

  • Replace 北京 with your city and longitude and latitude.

  • Develop SEO-Friendly URL

  • Bad URL Structure example:
    http://tieba.baidu.com/f?ct=&tn=&rn=&ln=&cn=0&kw

    Baidu prefers short, but descriptive word in the following URL.

  • Read more

    Best URL Structure example:
    http://data.sports.sohu.com/nba-schedule.html

  • Develop SEO Images For Baidu

  • Like Google image recognition. Baidu still relies more on ALT tags, image names, and descriptions.

    If your business is near a tourist area, posting images of the monument or famous park can help increase your local SEO.

  • Read more

    Here are my favorite ALT tips:

    • Describe the image, and be specific
    • Write 100 words with the secondary keyword in mind
    • End the alt-text with a period (This will give a pause to the screen readers)
    • Add GEO location and LSI keywords in the image property
    • Save images as .webp (this is much better than .jpg)

  • Create a Custom 404 Page

  • When visitors click on a link to a deleted page, they'll see your 404 error.

    The default 404 page is generally ugly and unbranded. As such, this is not helpful to your audience. It drags down their experience.

    Ctrip 404 page

  • Read more

    Creating a custom 404 page with helpful links will

    • Reduce your website's bounce rate and keep visitors on your website
    • Engage visitors on your site and move them along your sales funnel

    This is the above example of 404 from Ctrip.

  • Add The Perfect About Us Page

  • An about us page lets Chinese prospects get to know you.

    It humanizes your brand, making their experience more personal and confident in you.

  • Read more

    Add these relevant details:

    • Create a relatable story and develop trust
    • Build trust through candid photos
    • The story is more about "them" than "us"
    • Highlight your credentials, major affiliations, and impressive statistics

  • Add The Perfect Home Page

  • Add these relevant details:

    • Create a relatable story to develop trust.
    • Build trust through candid photos.
    • Insert internal links to other main pages.
    • Highlight credentials, major affiliations, and impressive statistics.

  • Read more

    Baidu prioritizes the homepage of a website more than its other web pages when trying to rank for relevant keywords.

  • Add The Perfect Contact Page

  • Contact Us page is a goldmine for Baidu SEO if done correctly.

  • Read more

    Add these relevant details:

    • Full Address
    • Phone Numbers/Fax/Email
    • Employee's Name and Their Contact Info
    • Contact Form
    • QR Code
    • Baidu Map - Get directions to SHM DESIGN Website Design
    • Direction – Add routes, panoramic photos, and GPS

  • Add Breadcrumb Trail

  • Breadcrumb trail is a secondary navigation scheme.

    Your Chinese audience likes breadcrumb navigation, so does Baidu too.

    Chinese SEO Forum in China.

  • Read more

    You can add keyword anchor text on the breadcrumb navigation, bringing more visitors to another page.

  • Add Baidu's Featured Snippets

  • Get your Chinese structured data here.

    Unlike Google, you must use Baidu's structured markup. Baidu's Webmaster Tools & Open Platform allow you to create their rich snippets.

  • Read more

    To generate Rich Snippets to display a company logo in the search results, in January 2016, Baidu explained that you could create a snippet from the Baidu Webmaster Tool site (Zhan Zhang)

  • Get Chinese Social Signals

  • Here's the hard truth:
    China blocks Twitter, Facebook, and Google. So, your China SEO strategy must replace them with Chinese social media platforms: Chinese Social Media sites 2022.

  • Read more

    If you fail to do so, Chinese users may see slower site loading. They'll have a bad experience. Remove it if possible.

    By having sharing buttons like Weibo on the site, you send a relevancy signal to Baidu. Get the code from http://share.baidu.com/code.

Here are five performance tips I have for

  • Get CDN

  • CDNetworks says that Chinese visitors will wait about 33.1 seconds for a Western website. They will wait 4.8 seconds for those in China.

    The Ultimate China Web Study: How do Foreign Sites Actually Load in China?

  • Read more

    CDNs are a collection of servers. Your website is held by them as they are spread across the globe.

    When someone from China visits your site, it chooses a server closest to the user to load it. This way, he does not wait too long to see your site.

    Referring to Ziyuan, Baidu prioritizes page load speed as a ranking factor. You can test your website speed with these free tools:
    • Webkaka
    • Site 24X7

  • Get SSL Certificate

  • Notice the "HTTPS" at the beginning of my URL above? This HTTPS is how Baidu identifies secure websites from non-secure ones.

    Baidu rewards website with https.

  • In 2015, Baidu stated that it gives a ranking boost to HTTPS sites.

  • Add ETags To Htaccess

  • Baidu officially endorses the usage of eTag for websites.

  • Read more

    The advantage of ETag having it enabled is that It lets caches be more efficient and save bandwidth.

  • Add Prefetch & Preconnect

  • Here and why…
    If you used third-party resources, add this tag to your website. It speeds up page load when using resources from different domains.

  • Read more

    ‹link rel="dns-prefetch" href="//awp-assets.meituan.net" /›
    ‹link rel="dns-preconnect" href="//fourier.alibaba.com" crossorigin" /›

    Just change{domain name}to the domain you are replacing for.

  • Use Robots.txt File

  • Baidu penalizes websites with "country"; folders containing non-Chinese content.

    Uses this Robots.txt method to block BaiduSpider from crawling the other folders.

  • Read more

    Here's the code from Baidu Help Center:

    User-agent:Baiduspider
    Disallow: /fr/

    The above example tells Baidu not to crawl the "fr" folder.
    Sometimes, Baiduspider doesn't strictly follow this rule. You should also set up similar rules in the .htaccess file.

    Alternatively, you should build, serve, and host them elsewhere. In your Chinese rankings, this will prevent penalties.

  • Submit Your XML Sitemap

  • A sitemap collects URLs on a site. It includes metadata about its modified date, frequency, and priority.

  • Read more

    How do I submit my sitemap to Baidu?

    1. Create a sitemap.xml page with this code from Baidu's SEO college site.
    2. Sign up for a Baidu Passport Account to access Baidu Ziyuan
    3. Next, you can verify your website with Ziyuan
    4. Once your website is verified, you can submit your sitemap in Baidu (Ziyuan) Webmaster Console

  • Build Your e-Mail List

  • Newsletters can tell readers about upcoming products. They can also highlight employees, share successes, and announce events or sales.

    The basic premise is to offer a gift in exchange for the visitor’s email address when they come to your site.

  • Read more

    Here are 3 popular ways to place your email subscription:

    • A notification bar across the top of your website.
    • A form in the website footer area
    • On your about page

    Baidu sees the returning users as a good indicator of relevancy.

  • Invest In The Baidu Trust System

  • Google relies heavily on domain authority and link equity for trust signals. Baidu uses a V-badge icon on a site in its search results snippet.

  • Read more

    Rating Meaning
    V1 Trust score of 0 – 40 (a site where we can browse without problems)  Around $100 US a year.
    V2 Trust score of 41 – 90 (a site where we can browse, chat and make purchase without problems)   Around $860 US a year
    V3 Trust score of 91+ ( an ultra-secure site that we can trust This label is not for sales, but you have to earn it.

  • Get The Official 官方 Icon

  • This icon boosts the site's click rate. It stands out from the dedicated group.

  • Read more

    This trustRank icon must be paid and can be purchased at Baidu's Webmaster Tools. .

    This is Gucci's China official website

  • Develop MIP

  • Baidu launched Mobile Instant Pages (MIP) in 2016. Baidu launched Mobile Instant Pages (MIP) in 2016. The MIP was to improve the loading speed in the mobile device.

  • Baidu discarded theirs and now officially supports Google AMP.

  • Use Baidu's Auto Push

  • Auto Push is one of the most convenient methods of Baidu submission.

    Baidu is strict about content duplication. Be aware of bots and scrapers. They take your content and reuse it on Chinese websites.

    You must be the original author to get the most value out of it. Use the Auto Push.

  • Read more

    Insert this piece of JavaScript code on every page of your site.

    ‹script “
    (function(){var bp=document.createElement('script'); var curProtocol=window.location.protocol.split(':')[0]; if (curProtocol==='https'){bp.src='https://zz.bdstatic.com/linksubmit/push.js';}else{bp.src='http://push.zhanzhang.baidu.com/push.js';}var s=document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(bp, s);})();
    ”/›

  • Avoid Spammy SEO Tactics

  • To avoid becoming a victim of Spammy and negative SEO tactics, here are 8 things you should avoid:

  • Read more

    • Too Many Keywords in Title tag
    • Link farm networks & buying links
    • Content cloaking
    • Keyword stuffing
    • Invisible text
    • Sneaky Redirects
    • Too Many Keywords in Copy
    • Blog comment spam & private blog network

  • Meet Users' Expectations

  • High abandonment rate?

    I highly recommend Crazy Egg or Hotjar. They are Heatmaps that provide a visual clue about how Chinese users see your website.

  • Read more

    Hotjar has a free plan. If you see a problem, fix it so you can deliver a pleasant experience to people in China.

  • Dwell Time Explains

  • Need to know how successful your website is? Check the dwell time metric.

    Dwell time refers to the amount of time a visitor spends on your page after clicking a search result.

    Read more

    A visitor only spends five to ten seconds on your site. They turn right around and go back to the search results page. This means your site was irrelevant to the terms they typed into the Baidu search box.

    Your page ranking is then downgraded for future search results.

    This is a fundamental principle of any search engine's algorithm. Baidu wants its searchers to get what they're after every time

    You help Baidu and the searcher succeed. You do this by building a site. You provide truly useful, informative, and relevant information.

  • Test Your Website

  • In my ten years of website design experience, I can tell you that each browser is standalone. It renders a website differently.

    Chinese people use many browsers. Test them!

  • Read more

    China Mobile Web Browser Market - 2020

    • Safari - 19.70%
    • Baidu Browser - 17.96%
    • QQ Browser - 13.25%
    • Huawei Browser - 12.95%
    • Xiaomi Browser - 10.15%
    • UC Browser - 9.84%

  • China Desktop Web Browser Market - 2020

    • Chrome - 58.22%
    • Microsoft Edge - 16.43%
    • Tencent's QQ Browser - 7.20%
    • Sogou Browser - 4.38%

    Source: China Internet Watch

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