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Beginner's Google SEO: The Ultimate 101 Google SEO Tips

Last Updated July 15, 2017


Every website owner dreams of ranking number one on Google. Getting the top spot would mean increased traffic, search visibility and the potential of more sales.

In my Edmonton SEO blog, you will learn and apply my web strategies to your website. This would increase your chances at dominating Google and beating out your web competition.

How to find the perfect SEO strategy for your niche
Table of Content

How to Find Keywords For Your Niche

  • SHORT KEYWORD VS LONG TAIL KEYWORDS

    * This is very important

    If you market a new business or product with a new website, you are going to rank for competitive keywords.
    Unfortunately, it’s difficult to rank for these desirable, high-volume keywords.Short Keyword vs Long Tail Keyword This can take years to build up the authority to rank for high-volume keywords in organic SEO.

    So, what’s the answer?

    • Stay determined and keeps trying.
    • Target more specific, less competitive long-tail keywords in the meantime.
    Long-tail keywords are more specific, more targeted that reveal your user’s intent. This is easier to guess what the user is looking for.

    When you target long-tail keywords, you’re more likely to rank faster. What's more, it drives more targeted traffic.

    Choose long tail keywords, my friends.

  • GOOGLE AUTO-COMPLETE FOR LONG TAIL KEYWORDS

    Google Auto-complete is a great source of long-tail keyword variations.

    Google AutoComplete screenshot
    TO DO THIS:
    1. Go to Google.ca
    2. Start typing a keyword related to your niche into the search bar

    Try to use a wildcard at the start of the query:
    _ How to clean heat exchanger With a wildcard underscore on Google Autocomplete
    * How to clean heat exchanger With a wildcard on Google Autocomplete

    A heads up...
    Scroll down to the bottom of the search result to see other long-tail keywords.

    With a wildcard star on Google Autocomplete
  • FIND NICHE KEYWORD ON Q&A SITES

    Q&A sites are dramatically on the rise in the last year. These are a good source of finding new potential keywords.

    » Linkedin Groups
    » Yahoo Answer (industryName + site:answers.yahoo.com)
    » E-how.com
    » Quora.com (industryName + site:quora.com)

  • FIND LONG-TAIL KEYWORD ON FORUMS & THREADS

    A forum site can earn top rankings on competitive keywords. Some forum threads are very authoritative and you can discover many niche keywords.

    TO DO THIS:
    “Keyword” + forum on boardreader.com
    For example, if your keyword is Google SEO, you'll type: inurl:blog + Google SEO.
  • Uncover Your Competitor Keywords

    Their niche keywords have already tested and proven. Let's take a look under the hood. TO DO THIS:
    » Install a Moz toolbar on your browser:
    » For Chrome - https://goo.gl/w4L3Qr
    » For Firefox - https://goo.gl/LW6fLi
    1. Enter the URL of your top competitor site
    2. Click on Moz icon
    3. Lastly, click on Page Analysis to view your industry keywords
    Moz Toolbar screenshot

  • ASK REGULAR CUSTOMERS

    Create a scenario at SeedKeyword. This is where you can invite customers and friends to submit their search queries.

  • USE SYNONYMS AND PRIMARY KEYWORD TOGETHER

    Why?
    When writing a post you should try to use synonyms as much as possible. Google and Bing are getting much smarter at guessing out relationships between words.

    For example, lets take a primary keyword “Car”, here are your synonyms:

    Auto, automobile, bus, convertible, jeep, limousine, machine, wagon

    By combing with synonyms and primary keyword, you can win more target traffic and sales.

  • FIND KICK-BUTT KEYWORD IDEAS IN CONFERENCE WEBSITES

    This is the most underlooked strategy. My current SEO project is the heat exchanger cleaning company. I would not discover many potential keywords If I used Google Keyword Planner.:-)

    TO DO THIS:
    “Keyword” + intitle: conference
    “Keyword” + intitle: seminar
    “Keyword” + intitle: expo
    “Keyword” + intitle: trade show
    “Keyword” + intitle: exhibition
  • LOOK FOR synonym KEYWORD IDEAS IN WIKIPEDIA

    Why Wikipedia?
    It's a goldmine to create your effective related keyword strategy.

    Here I've done it for Search Engine Optimization: Pay attention to the right column. This delves deeper into the topic with more linkable related keywords.Wikipedia SEO screenshot

    TO DO THIS:
    Go to the site and type in a two-three word phrase relating to your niche.
  • USE AMAZON and EBAY SUGGEST

    Both e-commerce sites know what people search for, so they use the best keywords to sell more of their products.

    TO DO THIS:
    » Search for a specific product related to your niche in the search bar
    » Look at the left column for LSI keywords on the product page
    » Also look at the product description and the top-rated reviews
  • Google Correlate

    Google Correlate can give you great ideas for expanding your keyword strategy.

    TO DO THIS:
    1. Go to Google Correlate
    2. Type in a search query you know is popular

    Google Correlate identifies new phrases that are highly correlated with whatever you type in.

  • FIND SEARCH RELATED KEYWORDS ON TWITTER

    Twitter is very highly trafficked and uses TONS of hashtag, this is a great place to find out new keywords.

  • WORDTRACKER

    Wordtracker is a paid SEO tool, but offers 4 free searches yielding 10 good keywords per day.

    This is Wordtracker screenshot TO DO THIS:
    1. Go to app.wordtracker.com
    2. Start typing a search phrase into the search bar and hit the "Search" button.
  • HOW TO PICK YOUR TARGET KEYWORDS

    Ideally, your target keywords should be:

    • Low-medium search volume
    • Highly relevant to content and searcher’s intent
    • Keyword difficulty below 30

UX Design & SEO: Friend or Enemy?

SEO is not just about ranking, it's more about search experience. You bring users to your website from search engine. Google doesn't want you to end here, you must help users to complete its task.

You must come up a creative solution that answers to your target user's need. This is the heart of SEO process.

Google is now paying more attention to your website’s user experience than you think.

SEO and User Experience are friends.

  • ACCELRATED MOBILE PAGES – GOOGLE AMP

    This is the next BIG thing in website design.

    AMP pages are 4x faster, and use 10x less data compared to non-AMP pages;
    On average AMP pages’ load in less than one second;
    90 percent of AMP publishers experience higher CTRs;
    80 percent of AMP publishers experience higher ad viewability rates.
  • CREATE A PERFECT SITE ARCHITECTURE

    When constructing a site hierarchy; you focus on your information that is easy to follow. Besides, this produces a satisfactory user experience both human and search engine seek.

    Think about it:

    Your hierarchy will become your navigation structure, so everything important begins here.

    Sit map screenshot• They easily allow users to navigate a web page in logical manners.
    • They help spread internal link juice (ranking power) around website.

    This in turn helps your visitors stay on your website for a longer duration. Thus, enhancing the ranking of the web page.

  • UTILIZE VALID HTML 5

    While Google does not penalize your website, sloppy code does have an impact on your page speed.

  • APPLY A PURE CSS NAVIGATION

    CSS based navigation is super search engine friendly and lightweight. This should be coded in HTML and CSS, NOT Javascript and graphic!

  • 4 MAJOR BROWSERS

    You must test your website on these browsers:
    • Google Chrome
    • Firefox
    • Microsoft’s Internet Explorer
    • Apple’s Safari

    Errors in the HTML code can lead to search engine crawlers not indexing your page correctly. Fix this.

  • MAKE YOUR WEBSITE RESPONSIVE

    Responsive design is Google’s recommendation, but it's not a ranking factor yet.

    Responsive-website-example screenshot

    Your page's content can be read on a mobile device without zooming.

What do you think?

Either way, leave a comment on my Twitter or LinkedIn account.

Please come back for the 3rd part of the series soon. It would be awesome if you could share this post. Thanks!

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