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101 Proven Google SEO Tips (That Actually Work)

Last Updated January 11, 2018


Getting the top spot is everyone's dream, it would mean increased traffic, search visibility, and the potential for more sales.

In this article, you would learn user satisfaction, keyword research, brand awareness, page speed and among others. Let's dive in.

How to find the perfect SEO strategy for your niche
Table of Content

14 Ways to Find The Best Keywords For Your Niche

  • 1. UNDERSTANDING SEARCHER‘S INTENT

    75% OF SEARCH QUERIES ARE BETWEEN THREE AND FIVE WORDS LONG.

    These search queries are more specific, more targeted that reveal your searcher‘s intent. This type of keyword is more natural to guess what he/she is looking for.

    Google is getting better. As a result, Google understands what the searcher is looking for, and you must answer to their intent by delivering relevant content to them.

    If you fulfill their search intent on your site, your ranking will climb up to the top three pretty quick.

  • 2. SHORT KEYWORD VS. LONG TAIL KEYWORDS

    If you market a new business or product with a new website, what keyword should you start?Short Keyword vs. Long Tail Keyword screenshot

    So, what‘s the answer?

    When you target long-tail keywords, you are more likely to rank faster. What‘s more, it drives more targeted traffic.

    Choose long tail keywords with less competitive, my friends.

  • 3. GOOGLE AUTO-COMPLETE FOR LONG TAIL KEYWORDS

    Google Auto-complete is an excellent source of long-tail keyword variations.

    Google AutoComplete screenshot
    TO DO THIS:
    1. Go to Google.ca
    2. Start typing a keyword related to your niche into the search bar

    Try to use a wildcard at the start of the query:
    _ How to clean heat exchanger With a wildcard underscore on Google Autocomplete
    * How to clean heat exchanger With a wildcard on Google Autocomplete

    A heads up...
    Scroll down to the bottom of the search result to see other long-tail keywords.

    With a wildcard star on Google Autocomplete
  • 4. FIND NICHE KEYWORD ON Q&A SITES

    Q&A sites are dramatically on the rise in the last year. These are an excellent source of finding new potential keywords.

    » Linkedin Groups
    » Yahoo Answer (industryName + site:answers.yahoo.com)
    » E-how.com
    » Quora.com (industryName + site:quora.com)

  • 5. FIND LONG-TAIL KEYWORD ON FORUMS & THREADS

    A forum site can earn top rankings on competitive keywords. Some forum threads are very authoritative, and you can discover many niche keywords.

    TO DO THIS:
    “Keyword” + forum on boardreader.com
    For example, if your keyword is Google SEO, you will type: inurl: blog + Google SEO.
  • 6. Uncover Your Competitor Keywords

    Their niche keywords have already tested and proven. Let‘s take a look under the hood. TO DO THIS:
    » Install a Moz toolbar on your browser:
    » For Chrome - https://goo.gl/w4L3Qr
    » For Firefox - https://goo.gl/LW6fLi
    1. Enter the URL of your top competitor site
    2. Click on Moz icon
    3. Lastly, click on Page Analysis to view your industry keywords
    Moz Toolbar screenshot

  • 7. ASK REGULAR CUSTOMERS

    Create a scenario at SeedKeyword. This SEO trick is where you can invite customers and friends to submit their search queries.

  • 8. USE SYNONYMS AND PRIMARY KEYWORD TOGETHER

    Why?
    When writing a post, you should try to use synonyms as much as possible. Google and Bing are getting much smarter at guessing out relationships between words.

    For example, let‘s take a primary keyword “Car,” here are your synonyms:
    Auto, automobile, bus, convertible, jeep, limousine, machine, wagon

    By combing with synonyms and primary keyword, you can win more target traffic and sales.

  • 9. FIND KICK-BUTT KEYWORD IDEAS ON CONFERENCE WEBSITES

    This Google SEO is the most underlooked strategy. My current SEO project is the heat exchanger cleaning company. I would not discover many potential keywords If I used Google Keyword Planner.:-)

    TO DO THIS:
    “Keyword” + intitle: conference
    “Keyword” + intitle: seminar
    “Keyword” + intitle: expo
    “Keyword” + intitle: trade show
    “Keyword” + intitle: exhibition
  • 10. LOOK FOR synonym KEYWORD IDEAS IN WIKIPEDIA

    Why Wikipedia?
    It's a goldmine to create your compelling related keyword strategy.

    Here I've done it for Search Engine Optimization: Pay attention to the right column. This Wikipedia trick delves deeper into the topic with more linkable related keywords.Wikipedia SEO screenshot

    TO DO THIS:
    Go to the site and type in a two-three word phrase relating to your niche.
  • 11. USE AMAZON and EBAY SUGGEST

    Both e-commerce sites know what people search for, so they use the best keywords to sell more of their products.

    TO DO THIS:
    » Search for a specific product related to your niche in the search bar
    » Look at the left column for LSI keywords on the product page
    » Also look at the product description and the top-rated reviews
  • 12. Google Correlate

    Google Correlate can give you great ideas for expanding your keyword strategy.

    TO DO THIS:
    1. Go to Google Correlate
    2. Type in a search query you know is popular
  • 13. FIND SEARCH RELATED KEYWORDS ON TWITTER

    Twitter is very highly trafficked and uses TONS of hashtag; this is a great place to find out new keywords.

  • 14. WORDTRACKER

    Wordtracker is a paid SEO tool but offers four free searches yielding ten keywords per day.

    Wordtracker: an SEO software tool TO DO THIS:
    1. Go to app.wordtracker.com
    2. Start typing a search phrase into the search bar and hit the "Search" button.
  • 15. HOW TO PICK YOUR TARGET KEYWORDS

    Ideally, your target keywords should be:

    Low-medium search volume
    Highly relevant to content and searcher’s intent
    Keyword difficulty below 30

    Usually, it takes about at least one year to see your keywords in the top search result.

How to Create Great UX Designs with SEO

SEO is not just about ranking; it‘s more about search experience. You bring users to your website from search engine. Google doesn‘t want you to end here; you must help users to complete its task.

You must come up a creative solution that answers to your target user's need. This UX trick is the heart of SEO process.

Google is now paying more attention to your website’s user experience than you think.

SEO and User Experience are friends.

  • 15. GOOGLE ACCELERATED MOBILE PAGES (AMP)

    Google AMP is the next BIG thing in website design.

    AMP pages are 4x faster, and use 10x fewer data compared to non-AMP pages;
    On average AMP pages‘ load in less than one second;
  • 16. CREATE A PERFECT SITE ARCHITECTURE

    When constructing a site hierarchy; you focus on your information that is easy to follow. Besides, this produces a satisfactory user experience both human and search engine seek.

    Think about it:

    Your hierarchy will become your navigation structure, so everything important begins here.

    Sit map screenshotThey easily allow users to navigate a web page in logical manners.
    They help spread internal link juice (ranking power) around the website.

    This UX design trick, in turn, helps your visitors stay on your website for a longer duration. Thus, enhancing the ranking of the web page.

  • 17. UTILIZE VALID HTML 5

    While Google does not penalize your website, the sloppy code does have an impact on your page speed.

  • 18. APPLY A PURE CSS NAVIGATION

    CSS based navigation is super search engine friendly and lightweight. This CSS trick should code in HTML and CSS, NOT Javascript and graphics!

  • 19. TEST YOUR SITE ON MAJOR BROWSERS

    You must test your website on these browsers:

    Google Chrome
    Firefox
    Microsoft’s Internet Explorer
    Apple’s Safari

    Errors in the HTML code can lead to search engine crawlers not indexing your page correctly. Fix this.

  • 20. MAKE YOUR WEBSITE RESPONSIVE

    Responsive design is Google’s recommendation, but it's not a ranking factor yet.

    Responsive-website-example screenshot

    Your page's content can view on a mobile device without zooming.

  • 21. SIMPLIFY DYNAMIC URL

    Yes, dynamic URLs do get indexed, but It looks meaningless to human and search engines. To make the URL reader-friendly and SEO relevancy, you should rewrite the URL with the .htaccess file.

  • 22. COMPRESS IMAGES SIZE FOR FASTER LOAD

    The large photo takes longer to display on the users browser. Reduce your image file size is critical; this improves your loading speed.

What do you think?

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Please come back for the 3rd part of the series soon. It would be awesome if you could share this post. Thanks!

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