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9 Usability Tactics to Good Website Designs
by Sam H Mah on November 15, 2011
Web usability describes a measure of success on how well online users are performed on a website. Here are my usability tips.
Users' persona creations
assist you to understand users better. With this information, your web designer can create a good website for your target users. What's more this website leads more potential traffic and sales.
Web interface is clean and straight forward. A user who spends less time to guess how your website works. Furthermore, it increases users' satisfaction and get the job done correctly.
Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs
Readability makes use of big font size and extra space between the lines in a paragraph. What's more, big font size is trendy and popular now.
Faster loading websites remain very popular. No one likes a slow website. Google use usability metric to measure a website. Besides, this sways your website with a good ranking.
Good navigation designs apply bright color and good readable font type. Here's another technique, highlight a navigational name to let users know what web page they landed
Higher bounce rates make target users leaving your site for competitors. Rewrite text copy with online users in mind. Please beware that you can get a higher bounce rate if you did these:
• Clicking on a link to a page on a different website
• Clicking the 'back' button to leave the site
• Closing an open window or tab site
Help section provides good customer services. Install a MSN chat or Google Talk on a site so he/she gets an instant help.
Web standards offer many values:
• Better compatible with future browsers, tablets and Smart phone's.
• Huge benefit for SEO.
• Meets accessibility standards and is more user-friendly to everyone.
• Gets good recognition from certain community
Test early and test often makes your site better and more successful. Ask customers for a website feedback. Thank them by giving a discount or a small gift
Please don't think that the website usability techniques discussed above are the be all and end all of web usability as they are not.
This quote sums up best of usability principles:
Web usability is very imperative for a successful website. According to
Jakob Nielsen, World-Renowned Usability Expert (2006), “On the web, if a site is difficult to use, most people will leave.”
About Sam Mah:
Sam is a web designer & seo consultant who helps business owners since 2005. He lives in Edmonton, Alberta.
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