what is Search Engine Optimization?
Search engine optimization means optimizing websites for search engine spiders to index it effectively. This will attain higher rankings on the search results. This means that your website is search engine friendly, therefore it gets maximum targeted traffic.
If no thought is given at the developing stage on how people will find your website, then this result can only mean that the website is at the very bottom of the search results and won't be easily found by the target online users.
Major search engines are very secretive about their Algorithms on the way they operate. They can often change their method of ranking websites or drop them from their listing altogether. Google's own published search engine guidelines on their placement policy states "No one can guarantee a #1 ranking on Google."
Beware of SEO consultants that they can guarantee your site's number 1 search engine placement, because they CAN NOT. Major search engines such as Google, Yahoo and others control their placement of any website.
Search Engine Optimization Hard Facts
Over 75% of UK business websites fail to optimize for search engines in Oct 2000.
The Web Search Workshop UK, an independent consultant which specializes in search engine optimization and placement, conducted this study. They surveyed over 500 UK business websites on the basis of their Meta tags, home page content and page structure.
“In a survey of business websites in the UK, over 75% were found to be lacking the structure or characteristics required to maximise their indexing on search engines.”
A staggering 28% of business websites failed to include any Meta tags in their HTML code that contain the key words and phrases used by the search engines to index a site. These sites also displayed a poor site structure with either limited visible text on the page that could be indexed, or such inhibiting structural features as frames or Flash software."
Why should you make your website search engine friendly? Over 80% online users arrive at a site from a search engine.
How GOOGLE, YAHOO, AND OTHERS define SPAM
|Read Search Engine Optimization Tips that I want to share with you to increase your site ranking.