9 PROBLEMS YOUR WEBSITE IS FACING NOW!

• 1. Your Website Is Not Tailored To Your Audience

• Have you discussed your customers' profiles with your freelance website designer? Did he mention persona creation to you?

  Otherwise, your site is not built for customers.

• Read more

  User personas help a web designer find the answer to one critical questions, “Who are we designing for?”

  To create a successful website, you must understand users' expectations, concerns, and motivations.

  Marketing Sherpa found using personas increased:

  • Website traffic by 210%
  • Website generated leads by 97%
  • Website generated sales by124%
  • Organic search traffic by 55%
  • Online marketing focused efforts by73%

  
  

  Web Personas help to:

  • Boost value propositions
  • Increase profits
  • Provide a better understanding of buyers
  • Convert more leads

  • Click here to read an Adobe article on user personas.

  

  Image source: Xtensio

• 2. Your Website Is NOT Built With Web Standards

• The stern truth
  

  Home pages averaged 59.6 detectable errors - WebAIM Milliion accessibility report.

  

  Some Edmonton web developers like clean code. They believe in Web Standards, and others leave errors and warnings.

  Not sure how effective your website is?
  Enter the URL and hit "Check"
  https://validator.w3.org
  

  According to Google, clean code improves browser compatibility. It gets not only proper recognition. So, It provides a more extraordinary web experience for your target customers.

  I have come across another common website design issue.

• 3. Your Website Is Slow

• Are you sure your website is as fast as it should be?
  Although it may seem speedy during a final demo, but this is not an accurate way to measure its performance.

  Not sure how to check it?
  Head over to PageSpeed Insight, Pingdom and GTmetrix

  

• Read more

  3 Common Website Pitfalls & Solutions:

  1. A large number of HTTP request

     Research done by Yahoo states that 80% of your site load time depends on HTTP requests.
     
     You can do the following to reduce HTTPS requests:

     • Combine CSS files, and put them near the top
     • Combine all JS, and put them near bottom of the page
     • Remove some images if possible
     • Remove useless plugins
     
     

  2. Large file sizes and pages sizes

     1. Minify CSS and JS files
     2. Enable the Gzip and other compress scripts with HTACCESS
     3. Set up the Lazy Loading technique for images and videos
     4. Defer JavaScript loading

  3. Testing the speed of your hosting server
     https://www.bytecheck.com/

     Try to strive for a 100 ms response time.

• 4. No Keyword In The URL

• Blame on the web developer!
  He used a generic name and never put SEO effort into your website!

  Bad example:
  http://example.com/node?id=488

  Good example:
  https://example.com/nike/running-shoes
  

  A descriptive file name is essential for identifying. It organizes your documents or media files while browsing. It also helps search engines understand your file's content better. This is potentially improving your website's SEO.

  Avoid using special characters or spaces in file names to prevent compatibility issues.

• 5. No H1 Tag!

• 25% of all small business websites are missing an H1 tag!
  

  The H1 title, the most SEO-worthy on your website, boosts your SEO relevancy and site ranking.

  Not sure how to check it?
  Test your site URL: https://www.seoptimer.com/h1-checker

  Don't trust website builder templates like Wix completely. As they may not use proper site hierarchy. For instance, headers may use H4 instead of H1. Search engines weights H1 more valuable than H4.

  Review and adjust your site hierarchy carefully. Use proper heading tags and other SEO best practices. These headers can optimize your website's visibility and performance.
  
  

• 6. No Image ALT Text

• 68% of home pages had missing alternative text - WebAIM Milliion accessibility report.

  The ALT text describes the image. Describe what the image is about with some text.
  This ALT text impacts on SEO, UX, and accessibility.

  ‹img src="image.jpg" alt="image description" title="image tooltips"›

  I recommend adding a brief description to the Title tag. This tag can improve user accessibility.

• 7. Frame tags build your website.

• The iFrame, also known as an inline frame, loads another HTML element within a web page. They are often used to embed advertisements, videos, tags, and other interactive elements.

  By nature, the iFrame element does not pose any security risk for your web page or your readers. Did you know:

  • Iframe Cause Usability Issues
  • Iframes Cause SEO Problems
  • Iframes Cause Web Performance Issues

    I tell you to stay away from using the iframe tag. Try HTML 5.
    
    

• 8. Your Website's SEO Isn't Producing Results

• Ten possible reasons:

  1. No one found your business because Google has yet to index your webpages
  2. You can not rank high due to your website's low domain authority
  3. You target the wrong keywords
  4. Your primary keyword only appears in the Title tag and is low in the internal link juice
  5. Your localized keywords' are declining with low search volume
  6. Google recently penalized your site.
  7. Due to your page's thin content, Google cannot understand and rank it
  8. Your website does not contain enough quality and relevant external links
  9. When you split the link juices into four different URLs, your website strength is weak
  10. By website comparison, your competitors outgun your page loading speed

  
  
  

• 10. Multiple Domain Names Boost Traffic

• During the dot-com boom, people registered many domain names. They used search engines to drive traffic to their sites. Yet, this strategy is no longer effective. Google now prefers unique content on all domains.

• If it finds the same content on many domains, only one of those "duplicate content" pages will rank. It's impossible to predict which one will rank higher.

• The other concerns mentioned are also valid. But, many cite these three factors as key drawbacks of using many domains in SEO.

  Dilution of Authority
  Having many domains often dilutes authority and link equity. It's harder to build a strong online presence. Efforts scattered across different domains make this true.

  Backlink Fragmentation
  Backlinks are crucial for SEO. Having many domains can fragment backlink authority. Instead of consolidating power in one place, people spread it out. This affects the SEO strength.

If you have any questions, feel free to send me an e-mail.