1. UNDERSTAND THE SEARCHER'S INTENT
75% of search queries are between three and five words.
If the user types three-five words on the search bar, these queries are more specific to reveal the real intent of what he is searching.
Furthermore, if Google thinks your content is the best answer, Google will display your page link and blurb in Answer Box, a position above the number one ranking.
Find out your target users as much as possible. Use the information to help you to build your profitable keywords list.
2. LONG TAIL KEYWORDS
If you start a new business or product with a new website from zero budget, what keyword should you start?
The short tail keyword (1-2 word) is hard to rank when you have a sizeable competition. It's going to take years to build up your site authority.
Right now, choose long-tail keywords. You have a small competition, my friends.
When you select long-tail keywords, you are more likely to rank faster. This technique can drive high-quality target traffic.
3. GOOGLE AUTOCOMPLETE
Google Autocomplete is an excellent source of long tail keyword variations.
Type underscore “Keyword”
_ How to clean heat exchanger
Type star symbol “Keyword”
* How to clean heat exchanger
A heads up...
Scroll down to the bottom of the page to see your searches related.
4. Q&A SITES
Q&A sites are dramatically on the rise in 2017. These websites are an excellent source of finding new potential keywords and target customers.
Visit these websites to search your new potential keywords:
↱ LinkedIn Group
↱ Yahoo Answer
5. Find Profitable Keywords in forums
You can find some keywords on the forum are insanely easy to rank for, but I recommend you should choose keywords with a moderate buying intent.
↱To find official forums go to http://boardreader.com and then type your keyword and hit search.
Recommend reading: My Favorite Way to Find Longtail Keywords – Advanced Niche Site Strategy
6. Uncover Your Competitor Keywords
Looking at your competitors' keywords is amazingly smart. Because they already had their keywords tested and proven. :)
Here are the steps for you!
↱ Download MozBar extensions
↱ Install it on Google Chrome browser
↱ Type your competitor's URL
↱ Click the first tab - On-Page Element to view your competitor's keyword list
7. ASK REGULAR CUSTOMERS
Create a scenario at SeedKeyword. Invite customers and friends to submit their search query there. Don't forget to thank them.:)
8. LSI Keywords
LSI keywords are keywords that are semantically related to your primary keyword.
Google and Bing have confirmed that by using more relevant keywords in your content, your page typically ranks better.
LSI (Latent Semantic Indexing) example
Source: LSI Graph
↱ To get a list of your LSI keywords, visit LSI Generator.
9. CONFERENCE KEYWORDS
This Google SEO is the most underlooked strategy. My current SEO project is the heat exchanger cleaning company.
Here are my five search operators for your niche
↱ “Keyword” + intitle: conference
↱ “Keyword” + intitle: seminar
↱ “Keyword” + intitle: expo
↱ “Keyword” + intitle: trade show
↱ “Keyword” + intitle: exhibition
Had I use Google Keyword Planner, I would not discover many potential keywords.:-)
This site is a goldmine where you can develop a compelling related keyword strategy.
Here I have done it for Search Engine Optimization: Pay attention to the table content column.
↱ Go to Wikipedia site
↱ Type your primary keyword on the search bar and click search
11. AMAZON and EBAY SUGGEST
Both e-commerce sites know what people search for. For this reason, they use the best keywords to sell more of their products.
↱Type your keyword on Amazon and click search
↱ Insert some of your keywords to your headings and paragraphs.
12. Google Correlate
Google Correlate can give you great ideas for expanding your keyword strategy.
↱ Go to Google Correlate
↱ Type your keyword and hit search correlations!
13. TWITTER SEARCH
Like Google, Twitter Search is a search engine. Twitter uses TONS of hashtag; this is a great place to find out new keywords.
14. Answer The Public
This auto keyword suggests results provided by Google & Bing.
↱ Type in your keyword question by visiting Answer The Public site.
15. HOW TO PICK YOUR TARGET KEYWORDS
Like Baidu SEO, your target keywords should be:
↱ Low-medium search volume
↱ Highly relevant to content and searcher's intent
↱ Keyword difficulty below 30
SEO is not just about ranking; it is more about search experience. Google does not want you to end here; you must help users to complete its task.
If Google sends traffic to your website, he/she leaves the site immediately. That is terrible news for you. Google figures out that there is something wrong with your site. It can be several things that caused visitors to leave your site.
User experience is playing a pivotal role in influencing a website’s rankings. Let me solve the UX issue for you.
16. GOOGLE ACCELERATED MOBILE PAGES (AMP)
Google AMP is the next BIG thing in website design. This latest technology improves clicks, impressions and user experience, which in turn affect local SEO.
↱ AMP pages are 4x faster and use 10x fewer data compared to non-AMP pages.
People want speed so please choose Google AMP for your new website.
Does Google AMP Affect SEO?
17. CREATE A PERFECT SITE ARCHITECTURE
When constructing a flawless site hierarchy, you should think like a user.
↱ Effective site architecture easily allow users to navigate a web page in logical manners.
↱ Effective site architecture helps spread internal link juice (ranking power) around the website.
This UX design trick, in turn, helps your visitors stay on your website for a longer duration.
18. VALID HTML 5 & PHP
While Google does not penalize your website, the sloppy code does have an impact on your page speed. It ruins web experience, conversion rates, and ultimately, your sales revenue.
↱ Run your HTML site with W3C Markup Validation Tool
↱ Run your PHP site with PHP Checker
19. CSS NAVIGATION
CSS based navigation is super search engine friendly and lightweight. Use CSS and HTML tags to build your navigation bars.
20. MAJOR BROWSERS AND SMART DEVICES
When designing websites, it is imperative to check the results in many web browsers. It's something that looks fine in Internet Explorer may look disastrous in Firefox.
Test your HTML site with Browsershots, Multibrowser or Browserling
21. MAKE YOUR WEBSITE RESPONSIVE
Responsive design is Google's recommendation.
Enter your URL to test: Google Mobile Checker
22. Provide Clean URLs
Yes, dynamic URLs do get indexed, but It looks meaningless to human and search engines. Beware, Googlebot does not support index URLs with “#”.
To make the URL reader-friendly and SEO relevancy, you should rewrite the URL with the .HTAccess file.
Search engine friendly URL
23. 3 Tips to Make Your Websites Load Faster
Reduce your image file size and files are critical; this improves your website speed and fast rendering webpages.
1. Use Online Image Optimizer to compress your images.
3. Add 20 code snippets to your .HTAccess file.
Today I have put together top 31 techniques to help your web page. Some are controversial, and some are tested and proven.
24. TITLE TAG
Title tag is the only way to understand search engines that, what your blog/web page is all about.
1. Use primary keyword
2. Write no more than 64 characters
3. Add action word in your Title to entice users to click-through
Always remember, as with most SEO principles there are usually two sides of the equation: Optimizing your Titles so that search engines and humans like them.
25. ADD KEYWORD IN META TAG DESCRIPTION
A Meta Description is like an ad space helps convince or persuade Searchers to choose your site. Write your Description under 155 characters.
<Meta content="Description" name="Example Description" />
Meta Description is not a ranking factor, but the click through rate is.
Suck at Writing Headlines? This online tool will help:
↱ Sharethrough Headline Analyzer
26. Reasons Why You Should Use Keywords Meta Tag
The common misconception is that Meta Keywords no longer a significant ranking factor. While this may be true for Google, it is not in the case of Bing, so, to rank well, must to use Meta keywords..
<Meta content="Keyword" name="Example Keyword">
If you add all traffic, Bing commands over 33% of traffic. Most SEO experts in Edmonton neglect Bing and you lose traffic from this search engine. Don't let this happens to you!
27. ADD CANONICAL TAG
When you add the HTTPS to your current URL, you have two URLs. Its best not to split the internal link juice into two. To solve this SEO problem, add a canonical tag to your web page.
<link rel="canonical" name="https://www.example.com ">
↱ Let Google and Bing know that's your preferred URL in the canonical tag.
Why You Should Always Use HTTPS? See SEO tip #49.
28. ADD PUBLISHER MARKUP
If someone searches your company brand, your site will get a snapshot of your company profile.
Add this Link tag to your site:
<link rel=”publisher" href=”Put your Google+ business page URL here”>
* Authorship and Publisher Markup is no longer a rank factor.
29. ADD OPEN GRAPH META TAGS
By placing Open Graph tags on your web page, you can make your page equal to a Facebook Page. When a user clicks a Like button on your page, a connection makes between your page and the user.
Your webpage will appear in the “Likes and Interests” section of the user’s profile. Furthermore, this user receives your new update everytime.
30. ADD TWITTER CARD
Here is a template you can use for Twitter Card tag.
<meta name="twitter:card" content="summary_large_image"/>
<meta name="twitter:title" content="Title Of Your Content Here"/>
<meta name="twitter:description" content="Description of your content here"/>
<meta name="twitter:site" content="@yourusername"/>
<meta name="twitter:image" content="http://www.yoursite.com/yourimage.jpg"/>
<meta name="twitter:creator" content="@yourusername"/>
Use this tool to generate your Twitter card.
If the image is not showing up, add this code to your robots.txt.
31. ADD PINTEREST RICH PINS
Does your site have many photos? This Pinterest trick is allowing people to pin your image on Pinterest.
You can add your website link to your Pinterest's profile, and this link is Dofollow.
32. ADD HREFLANG IF YOU HAVE MANY LANGUAGE PAGES
You should choose the right UTF-8 encoding.
Example Hreflang tags
<link rel="alternate" href="http://www.apple.com/" hreflang="en-US">
<link rel="alternate" href="http://www.apple.com/ca/" hreflang="en-CA">
<link rel="alternate" href="http://www.apple.com/cf/" hreflang="fr-CF">
<link rel="alternate" href="http://www.apple.com/cn/" hreflang="zh-CN">
You should include a Canonical tag if you worry about the duplicate content.
<link rel="canonical" href="http://www.apple.com/">
33. CREATE THE MAIN HEADLINE THAT GETS ATTENTION
I recommend you write a headline in the form of a question and answer that question in the body of the page. Why?
Behind a searcher’s query, they want to find answers to their question. This search query is their intent.
<h1>Example header tag</h1>
<h2>Example header tag</h2>
Add your LSI keywords to your headline. Don’t use the same keyword in the Title tag.
34. WRITE A DESCRIPTION FOR ALT ATTRIBUTE
Every image should have an ALT attribute that is short and descriptive. The first eight words in the ALT attribute give the majority SEO value.
It is highly advisable that the surrounding content contain at least 100 words.
35. ADD A 'KEYWORD' TO YOUR FOLDER
Subfolders are the “file folders” on your website that hold your web page files. These files folders can exist on both a root domain.
36. ADD A 'KEYWORD' TO YOUR FILE NAME
John Mueller of Google said that keyword in the URL is a "minimal ranking factor."
37. HAVE A TITLE ATTRIBUTE TO THE LINK
High-quality links with title attribute can influence click behavior for users. As far as I know it has no impact on rankings.
<a href="https://shmdesign.com/" title="put helpful text here">Anchor text</a>
38. USE THESE FIVE ANCHOR TEXTS
In 2017, every webmaster avoids a primary keyword anchor text and you should prevent this as well.
↱ Partially matching and long-tail keywords (Google SEO)
↱ All variations of naked URLs (www.shmdesign.com)
↱ Non-descriptive anchor texts (Click here)
↱ Brand name or brand-keyword hybrid (SHM DESIGN)
↱ Image links with optimized alt text ()
39. HOW TO CREATE A PERFECT CONTACT US PAGE
Building this vital page, most users enter the contact us page from a search engine. You must include these relevant details:
↱ Full address
↱ Phone Numbers/Fax/Email
↱ Names of employee and their contact info
↱ Google Map
↱ Direction – Add two route descriptions, panoramic photos, and GPS details
↱ Contact Form
↱ FAQ List
↱ Social Networks
↱ Office Hours
↱ QR Code
↱ Schema Tags
And finally, write a paragraph about the services/products you provide.
40. 404 PAGE
When typing any incorrect/mistyped URL, you will see a 404 page.By adding custom design and links, you can engage the visitors to continue searching in your site.
To add a custom 404 page, you should create a page named 404.html and add this code to .HTAaccess file:
#ErrorDocument page not found
ErrorDocument 404 http://www.shmdesign.com/404.html
41. APPLY SCHEMA TAGS
A structured data markup increases search engines recognize the information on web pages.
30% Increase in Click through Rates on Search Results with a Rich Snippet (Search Engine Land 2011).
Search Results in Position 2 with a Star Rating Rich Snippet Captures 76% of Clicks. (Blue Nile Research 2015).
Add one or all these schema tags to your site:
↱ Organization Schema Markup
↱ Blog Schema Markup
↱ Blog Post Schema Markup
↱ Navigation Schema Markup
↱ Video Schema Markup
↱ Product and Offer Schema Markup
↱ Many Review Schema Markup
↱ Local Business Schema Markup
↱ Person Schema Markup
↱ Recipe Schema Markup
Use Google Structured Data Testing Tool to test your page's structured data markup.
42. CREATE SEO FRIENDLY PAGINATION
Add rel=”next” and rel=”prev” in the </head> tag. This markup provides a strong hint to Google that you would treat these pages as a logical sequence.
43. ADD FAQ, GLOSSARY, AND PRIVACY
These pages can be linked magnets if done correctly.
FAQ page - If your answer is beneficial, you might appear in the Google Answers Box.
Glossary page - this page can boost your search share-ability.
44. SUBMIT XML SITEMAP TO GOOGLE AND BING
Priority of a page on sitemap might influence relevancy signal. Besides, It helps protect your website against duplicate content.
To generate your sitemaps, use these sitemap generators:
↱ XML sitemap
↱ GEO - The geographical location of your business
45. Make use of the social media buttons
These social sharing buttons help to make your site easily shareable.
Amazon increased revenue by 1% for every 100ms of improvement.
Google says they lose 20% of their traffic for each extra 100 milliseconds it takes a page to load.
Speed is a confirmed ranking signal.
46. CHECK YOUR HOSTING SERVER SPEED
Quite often, site speed is relevant for people who are visiting your site. Their web experience is critical to making your online business success.
47. HTTP/2 PROTOCOL
HTTP/2 is a new network protocol and is substantially faster than its predecessor http/1.1.
48. BUY A CONTENT DELIVERY NETWORK (CDN)
With a CDN, files are served from multiple locations throughout the world.
For example, if your client is in Sydney Australia, instead of your website having to travel all the way from your central server in New York. A copy of your site is stored in Sydney so instead of it taking .5 milliseconds to visit it will only take .2 milliseconds.
It might not sound like much time, but it adds up when many visitors viewing your website at the same time.
49. CONSIDER INSTALLING YOUR SITE HTTPS
As of Aug 2014, Google confirmed HTTPS as a ranking signal.
50. INCREASE USERS' DWELL TIME
The time user spends on your page is the "dwell time." Google and Bing measure this metric to rank web pages higher.
51. GET DEDICATED SERVER HOSTING
I know this dedicate hosting is little pricey. It does provide higher performance over shared hosting options.
52. Reduce the numbers of OF 301 REDIRECT
many redirects can also hurt your page's loading speed.
The high-quality link is a confirmed ranking signal.
In this section, I will show you 26 smart link building techniques that work.
53. CHECK YOUR LOCAL TOURISM BOARD
A city includes information for tourists and locals. They often mention special deals for tourists. You can also get a link for offering discounts to tourists who find you through the site.
You can also get a link for offering discounts to tourists who find you through the site.
This link building technique is for specialty café, restaurant, hotel, art gallery.
I have a search operator for you
"City" + local tourism bureau (replace city with your location)
54. GET LINKS FROM .EDU
Google values education websites very authoritative and trustworthy.
Type these into the search bar:
↱ inurl:.edu "keyword" club
↱ inurl:.edu "keyword" group
↱ inurl:.edu "keyword" organization
↱ inurl:.edu helpful sites + "keyword"
↱ inurl:.edu "keyword" + resources
↱inurl:.edu useful sites + "keyword"
Don't forget to replace the word "keyword" with yours.
55. GET .GOV LINKS
If you are the lucky one who get a backlink from the government site, your website’s authority will increase.
Here are a few tips to get you started:
↱ Search sites with a modifier: gov "your keywords" + inurl:links
↱ Write about a Government Agency
↱ Write about a Politician
↱ Interview a Government Agency Member for your site
↱ Get Involved in Government Outreach Opportunities
56. OFFER TO PHOTOGRAPH AN EVENT
Offer to go along and photograph the event for free in return for a nice juicy link back.
This link building technique is for photographer, web designer, startup, non-profit, etc.
57. HELP A REPORTER & JOURNALIST OUT
You have an opportunity to help the reporters if they are looking for experts in a particular field.
This link building technique is for startup, non-profit, scientist, travel blogger, and manufacturer.
58. HELP BUSINESS AND CONTENT CREATOR
Like Haro, MyBlogU is an online platform where content creators and business owner collobrate to create content.
59. GET INTERVIEWED
When a report or journalist uses you as her source, she will kindly mention your brand online. This task is win-win.
↱ Industry Name + intitle:interview-job
↱ Industry Vertical + intitle:interview-job
↱ Competitor Name + inurl:interview-job
↱ Keyword + intitle: experts interview /talk/discuss/answer
60. SUE GOOGLE
You created news. This way, you probably got hundreds or thousands of links.
61. APPLY INDUSTRY AWARD
An award helps to build authority in your field. Usually, the award page provides a link back to your website.
Most industry awards send out press releases to promote the finalist. Get what, your company gets free exposure.
62. PUT THE URL & LOGO ON YOUR CAR
Who knows? If your URL is short and memorable, people might type the URL into the search bar to locate your site.
Direct traffic is traffic generated by users who type the URL into the browser bar.
According to SEMRush's recent 2017 study, they believe Direct Traffic is a ranking factor.
63. WEAR YOUR URL ON T-SHIRT
If your design is funny and exciting, people might google your site.
Use your customers to promote your brand and URL. Direct traffic helps your site ranking!
64. GO ON THE RADIO & TV
Reach out to radio/TV stations in your area about bringing you on to talk about any topics relevant to your niche.
The station might promote you on its website. This online promotion includes a profile and external link.
65. SET UP WEBINARS
Spending a couple of hours of every month by doing a webinar is a great idea for attracting links over the long term.
Make webinars as an event. Promote this on Facebook, Eventbrite, Meetup, Google Communities and so much more.
66. CREATE PRODUCT COMPARISONS
Product comparison usually often creates controversy, and controversy will often lead to links.
↱ Google something like “best [PRODUCT CATEGORY] for [BUDGET]”
↱ Look through a bunch of product reviews
↱ Narrow the choice down to a couple of contenders
Source: The SEO Project
67. OFFLINE SPONSORED CONTENT
Some local magazines provide sponsored content service for their publication. Take advantage of this, and you can get a boost, in web traffic to your site.
You would get both direct traffic from real people, and their publication site. They also promote your sponsored content online, which it passes link juice to your site.
68. SPONSOR CLUBS
Most colleges have a wide range of clubs, and if you ask one to sponsor it for a link in return, they must say yes.
Find causes that fit with your business and that you are passionate about.
69. SPONSOR ANIMAL SHELTERS
To get a backlink, follow these steps:
"Your city" + animal shelter sponsorship
You either make a cash donation or resource. Before you donate, check the sponsorship page first.
70. GET A LINK FROM STUDENT BLOGGERS
Students can create blogs on their respective college websites, so get in touch with them.
City + student bloggers (replace city with your location)
71. SPEAK AT UNIVERSITIES
Most universities announce speakers on website. When they do, make sure you get a backlink.
72. ALUMNI DIRECTORIES
Don't forget to get a link from your alumni's websites.
"Keyword" + alumni
"Keyword" + alumni magazine (replace keyword with your university name)
73. DEBUNK YOUR INDUSTRY MYTHS
If there's a common misconception in your industry; make sure you let everyone know. If it is big enough, and if your statements are bold enough, you could get some serious attention.
74. JOIN ASSOCIATIONS/ORGANIZATION
If there's a common misconception in your industry; make sure you let everyone know. If it is big enough, and if your statements are bold enough, you could get some serious attention.
75. BUILD BACKLINKS WITH LINK ROUNDUPS
Link roundup to outstanding weekly content.
"Keyword" + "link roundup"
"Keyword" + "roundup"
"Keyword"+ "best of"
"Keyword" + "this week"
76. REVIEWS AND FEEDBACK
Encourage your customers to write a positive review. This link building can most help a great deal in your local search ranking.
↱ Bing Places
↱ Google Review
↱ BBB Review
↱ Yellow Pages
77. HIRE AN INFLUENCER
When an influencer writes a guest post, this not only boosts enormous credibility, but attracts many new visitors to your site.
78. TRANSLATE OTHER PEOPLE'S CONTENT
The owner might give you a free link to your work.
This link building technique is for translators.
79. CO-CREATE AN INFOGRAPHIC
This content creation can help you to reach out many readers, and so it is a win-win for you and your partner.
To create a relevant infographic, follow Brian Dean's SEO advice.
80. BUILD ALLIANCE
Connect small busines owners so you can reach to more people on social media.
↱ Shares are more visible
↱ Shares encourage engagement
↱ Shares encourage users to click on your link and check out your content
↱ Shares can lead to more traffic
Whether or not Google or Bing count social metrics as a direct ranking factor. This is still debatable, but your business can enjoy reaching more consumers.
In this section, you will learn many tricks on how to improve your social profiles.
81. WHY YOU CARE ABOUT SOCIAL SEARCH
As of 2010, Twitter handled 19 billion search queries a month. In 2012 Facebook said it got around one billion search queries per day. As of March 2010, YouTube reached roughly 3.7 billion search queries a month.
Instead of searching for Google or Bing, many young professionals perform searches elsewhere.
To be number one on social search is your next priority.
82. GET YOUR FACEBOOK BUSINESS PAGES VERIFIED
Many business owners ignore this simple step. Don't be one of them. This verification improves your organic reach and delivers many benefits:
↱ It adds to the credibility of your page
↱ Show up higher in a search result
↱ It establishes you as a trustworthy brand
↱ Share viral content
83. OPTIMIZE YOUR GOOGLE MY BUSINESS PAGE
Ensure your page with the correct category, photo, address and phone number.
Verify your business with Google!
As of early 2018, Google offers one-page site free under Google My Business page.
84. OPTIMIZE YOUR BING MY BUSINESS PAGE
Follow the same method from Google My Business page. This page helps your customer on Bing.com.
Don't forget to verify your business with Bing Places.
85. HOW TO GET A DOFOLLOW LINK ON CUSTOM GOOGLE MAP
Here is how:
Go to https://www.google.com/mymaps to create a custom map. ↱ Press the button that says, "Create a new map."
↱ Sign in with your Gmail or Google account.
↱ Get my Google Business page first.
↱ Enter the NAP information and then press "Add to map."
↱ Add the main keyword to your “untitled map.”
↱ Write the 200-300-word description.
↱ Enter a longer tail keyword you are trying to rank and hit “save.”
↱ Press the share button and add your social pages.
↱ Change “private” to “public on the web.” Then press “save.”
↱ Copy the URL link from sharing setting box.
↱ Change from an "edit" link to a "viewer" link. This Google map is your custom DoFollow link.
Encourage users to save your location to their map.
86. USE HASHTAG
Hashtags are a word, or group of words after the # sign (like #buylocal, #marketing). It is used on Instagram, Pinterest, Facebook, Twitter and Google +.
Before tweeting a post, check your Hashtags popularity here:
Using the right Hashtags helps you get your post get in front of your target audience.
87. MAKE A LIST OF INFLUENCERS TO FOLLOW
Your profile may boost social relevancy if you can get a social mention from an influencer.
There’s a good chance that they will share your post with their audiences. That will get you lots of traffic, also improving your SEO.
88. EMPLOYEES & LINKEDIN
Individual LinkedIn profile claiming to work for your company boosts its brand value. This LinkedIn may have a stronger influence on Google ranking.
Create a company page if it does not have one. Encourage to share industry insight with others in LinkedIn Groups.
89. JOIN SOCIAL SHARING SITES
Submit your best pages/articles on these two popular social bookmarking sites.
90. HOW TO PROMOTE YOUR POST
Write a new summary and add the influence names on your Twitter, Facebook, and Google +.
This mention calls out your influencer when you publish new content.
How do search engines see your website?
Type the URL in Browseo and hit "Browse."
92. GOOGLE SEARCH CONSOLE
Some links are a risk to your website; remove as many bad links as possible from your Google Search Console.
↱ If you found suspicion, low-quality backlinks, use Google's Disavow tool remove them.
Did you know your site is ranking for many possible keywords? Check your Google Search Console. Here's how:
↱ Choose a keyword from position 12-30 for improvement.
↱ Write a long content with that keyword.
↱ Promote it.
Check any potential issues with duplication.
↱ Every page deserves unique original Title tag and Meta Description.
If you see keyword's zero click-through rate, consider rewriting Meta Descriptions.
↱ Test and experiment this weekly.
Remember to add four versions of your site. You should submit these sites to Google Search Console:
Once it has finished, you should set the preferred location. Moreover, use 301 Redirect all versions of this URL.
93. THE KEYWORD PLACEMENT CHECKLIST
Review page content and make sure every page's keyword is incorporating synonyms.
↱ Use primary keyword in Title
↱ Make use of heading tags with primary keyword and synonyms
↱ Use secondary keywords in Navigation
↱ Use keywords in the first and last paragraph
↱ Sidebar link should contain the primary keyword
↱ Each page should include Knowledge Graph
94. FIX AND REDUCE YOUR PAGES' BOUNCE RATE
Bounced users are people who open a website and leave without clicking on any links. In SEO terms, the "dwell time" is too short. As a result, this returns a bounce rate for your web page.
Why does this happen? It is possible you have made a promise in your page title and description tags, but you did not deliver it. Alternatively, your content was poorly written or incomplete.
95. ARE YOU USING 301 REDIRECTS?
I hope so. :-)
96. AJAX-Crawling scheme
Any websites with pure SPA AJAX frameworks are complicated to get indexed.
If you have AJAX framework on your site, Google wants you to stay away from this.
97. DID YOU HIT WITH GOOGLE PENALTY?
Use this tool to find out:
98. IS YOUR SITE MOBILE FRIENDLY?
Enter your URL in the Google Mobile Checker and hit "Run Test."
99. Google Page Speed Insight
Enter your URL in the Google Page Speed Insight and hit "Analyze."
If anything less than 75%, you should improve your loading speed.
↱ See Google SEO Tip #23 for more details.
100. ANALYZE THE EXIT PAGES
Why are users leaving? Consider revising these exit pages to increase time on site.
101. Is Your URL too long?
If so, consider rewriting the URL.
Google’s Matt Cutts has stated that the first 3-5 words in a URL are given more weight.
I hope you find this post on how to do SEO yourself useful. Please feel free to get in touch directly if you have any question.
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