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101 Google SEO Tips For Every Business Owner! (That Actually Work)

Last updated January 11, 2018


Getting the top spot is everyone's dream, it would mean increased traffic, search visibility, and the potential for more sales.

In this article, you would learn user satisfaction, keyword research, brand awareness, page speed and other SEO tips. You need all these to produce your successful SEO effort. Let's dive in.

How to find the perfect SEO strategy for your niche
Table of Content

14 Ways To Find The Best Keywords For Your Niche

  • 1. UNDERSTAND THE SEARCHER'S INTENT

    75% OF SEARCH QUERIES ARE BETWEEN THREE AND FIVE WORDS LONG.

    These search queries are more specific, more targeted that reveal your searcher‘s intent. This type of keyword is more natural to guess what he/she is looking for.

    Now, Google understands what the searcher is looking for, and you must answer to the searcher's intent by delivering relevant content to them.

    Google thinks you fulfill its search intent on your site; your ranking will climb up pretty quick.

  • 2. SHORT KEYWORD VS. LONG TAIL KEYWORDS

    If you market a new business or product with a new website, what keyword should you start?Short Keyword vs. Long Tail Keyword screenshot

    Choose long tail keywords with less competitive, my friends.

    When you target long-tail keywords, you are more likely to rank faster and drives more high-quality traffic.
  • 3. GOOGLE AUTO-COMPLETE FOR LONG TAIL KEYWORDS

    Google Auto-complete is an excellent source of long-tail keyword variations.

    Google AutoComplete screenshot TO DO THIS:
    ↪ Go to Google.ca
    ↪ Start typing a keyword related to your niche into the search bar

    Try to use a wildcard at the start of the query:
    _ How to clean heat exchanger With a wildcard underscore on Google Autocomplete
    * How to clean heat exchanger With a wildcard on Google Autocomplete

    A heads up...
    Scroll down to the bottom of the search result to see LSI keywords.

    With a wildcard star on Google Autocomplete
  • 4. FIND NICHE KEYWORD ON Q&A SITES

    Q&A sites are dramatically on the rise in the last year. These are an excellent source of finding new potential keywords.

    ↪ Linkedin Groups
    ↪ Yahoo Answer (industryName + site:answers.yahoo.com)
    ↪ E-how.com
    ↪ Quora.com (industryName + site:quora.com)
  • 5. FIND LONG-TAIL KEYWORD ON FORUMS & THREADS

    A forum site can earn top rankings on competitive keywords. Some forum threads are very authoritative, and you can discover many niche keywords.

    TO DO THIS:
    ↪ “Keyword” + forum on boardreader.com
  • 6. Uncover Your Competitor Keywords

    Your competitor's niche keywords have already tested and proven. Let‘s take a look under the hood.

  • 7. ASK REGULAR CUSTOMERS

    Create a scenario at SeedKeyword. This Google SEO trick is where you can invite customers and friends to submit their search queries.

    It's a huge SEO win for you. Right?
  • 8. USE LSI Keyword (Latent Semantic Indexing)

    LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword.

    When writing a post, you should try to use LSI keywords as much as possible. Google and Bing are getting much smarter at guessing out relationships between words.

    For example, let‘s take a primary keyword “Car,” here are your LSI keywords:
    Auto, automobile, bus, convertible, jeep, limousine, machine, wagon

    By combing with LSI keywords and primary keyword, you can win more target traffic and sales.
  • 9. FIND KICK-BUTT KEYWORD IDEAS ON CONFERENCE WEBSITES

    This Google SEO is the most underlooked strategy. My current SEO project is the heat exchanger cleaning company. I would not discover many potential keywords If I used Google Keyword Planner.:-)

    TO DO THIS:
    ↪ “Keyword” + intitle: conference
    ↪ “Keyword” + intitle: seminar
    ↪ “Keyword” + intitle: expo
    ↪ “Keyword” + intitle: trade show
    ↪ “Keyword” + intitle: exhibition
  • 10. LOOK FOR semantic keywords IDEAS IN WIKIPEDIA

    Why Wikipedia?
    It's a goldmine to create your compelling related keyword strategy.

    Here I've done it for Search Engine Optimization: Pay attention to the table content column. This Wikipedia trick delves deeper into the topic with more linkable related keywords.

  • 11. USE AMAZON and EBAY SUGGEST

    Both e-commerce sites know what people search for, so they use the best keywords to sell more of their products.

    With a wildcard star on Google Autocomplete ↪ Also look at the product description and the top-rated reviews. Insert the keywords into your headings and paragraphs.
  • 12. Google Correlate

    Google Correlate can give you great ideas for expanding your keyword strategy.

    TO DO THIS:
    ↪ Go to Google Correlate
    ↪ Type in a search query you know is popular
  • 13. FIND SEARCH RELATED KEYWORDS ON TWITTER

    Twitter is very highly trafficked and uses TONS of hashtag; this is a great place to find out new keywords.

  • 14. Answer The Public

    The auto keyword suggest results provided by Google & Bing are a goldmine for you. Want to see new LSI keywords? Type in your keyword question by visiting Answer The Public site.

  • 15. HOW TO PICK YOUR TARGET KEYWORDS

    Ideally, your target keywords should be:

    ↪ Low-medium search volume
    ↪ Highly relevant to content and searcher's intent
    ↪ Keyword difficulty below 30

    Usually, it takes at least one year to see your keywords in the top search result.

How To Create Great UX Designs with Google SEO?

SEO is not just about ranking; it‘s more about search experience. You bring users to your website from search engine. Google doesn‘t want you to end here; you must help users to complete its task.

You must come up a creative solution that answers to your target user's need. This UX trick is the heart of SEO process.

Google is now paying more attention to your website’s user experience than you think.

SEO and User Experience are friends.

  • 16. GOOGLE ACCELERATED MOBILE PAGES (AMP)

    Google AMP is the next BIG thing in website design.

    AMP pages are 4x faster and use 10x fewer data compared to non-AMP pages.
    Get featured in Google’s Search Live carousel results by having AMP pages, structured data markup, and an Atom XML feed. Then, complete this form.
  • 17. CREATE A PERFECT SITE ARCHITECTURE

    When constructing a site hierarchy; you focus on your information that is easy to follow. Besides, this produces a satisfactory user experience both human and search engine seek.

    Sit map screenshotThey easily allow users to navigate a web page in logical manners.
    They help spread internal link juice (ranking power) around the website.

    This UX design trick, in turn, helps your visitors stay on your website for a longer duration. Thus, enhancing the ranking of the web page.

  • 18. UTILIZE VALID HTML 5

    While Google does not penalize your website, the sloppy code does have an impact on your page speed.

  • 19. APPLY A PURE CSS NAVIGATION

    CSS based navigation is super search engine friendly and lightweight. This CSS trick should code in HTML and CSS, NOT Javascript and graphics!

    Put all CSS styles in one external CSS file and link this to your HTML page.
  • 20. TEST YOUR SITE ON MAJOR BROWSERS

    You must test your website on these browsers:

    ↪ Google Chrome
    ↪ Firefox
    ↪ Microsoft's Internet Explorer
    ↪ Apple' Safari

    Errors in the HTML code can lead to search engine crawlers not indexing your page correctly. Fix this.

  • 21. MAKE YOUR WEBSITE RESPONSIVE

    Responsive design is Google's recommendation, but it's not a ranking factor yet.

    Responsive-website-example screenshot

    Your page's content can view on a mobile device without zooming.

  • 22. Provide Clean URLs

    Yes, dynamic URLs do get indexed, but It looks meaningless to human and search engines. Beware, Googlebot does not support index URLs with “#”.

    To make the URL reader-friendly and SEO relevancy, you should rewrite the URL with the .htaccess file.
  • 23. COMPRESS IMAGES SIZE AND FILES FOR FASTER LOAD

    Reduce your image file size and files are critical; this improves your loading speed.

    Use an image optimization tool to compress your images.
    Use minify tools to compress Javascript, CSS, and HTML files.
    Use .HTAccess file to compress files further.

On-Page Optimization: A Complete Guide

You about to find out the 31 best & smartest SEO tactics. Use these techniques to optimize your website to get the most of it from your web developer team or SEO freelancer.

  • 24. WRITE THE BEST TITLE THAT GETS CLICKS

    Use primary keyword in your page’s Title tag.
    Write for 55 characters.

    Look for this tag in the <head> section of your site's HTML code.
    <head>
    <title>Example Title</title>
    </head>

    Always remember, as with most SEO principles there are usually two sides of the equation:
    Optimizing your Titles so that search engines like them.
    Optimizing your entries so that humans like them.
  • 25. WRITE USEFUL META TAG DESCRIPTION

    A Meta Description is like an ad space helps convince or persuade Searchers to choose your site. Aim for 135 – 155 characters.

    <head>
    <Meta content="Description" name="Example Description" />
    </head>

    Meta Description is not a ranking factor, but the click through rate is. Use this tag to "sell" your product to Searchers.
  • 26. ADD KEYWORDS TO YOUR META KEYWORDS TAG

    The common misconception is that Meta Keywords are no longer a significant ranking factor. While this may be true for Google, it is not in the case of Bing, so, to rank well, it is essential to use Meta keywords.

    <head>
    <Meta content="Keyword" name="Example Keyword">
    </head>

    If you add all traffic, Bing commands over 33% of traffic. FYI, most SEO experts neglect Bing.
  • 27. ADD CANONICAL TAG

    When you add the HTTPS to your current URL, you have two URLs. Its best not to split the internal link juice into two, in other words, it reduces your page's search visibility.

    You can solve this issue by adding the Canonical tag to your site:
    <head>
    <link rel="canonical" name="https://www.example.com ">
    </head>

    Let Google and Bing know that's your preferred URL in the canonical tag.
  • 28. ADD PUBLISHER MARKUP

    If someone searches your company brand; your site will get a snapshot of your company's name, logo, address, pictures, and reviews.

    You can solve this issue by adding the canonical tag to your site:
    <head>
    <link rel=”publisher" href=”Put your Google+ business page URL here”>
    </head>
  • 29. ADD OPEN GRAPH META TAGS

    By placing Open Graph tags on your web page, you can make your page equal to a Facebook Page. This technique means that when a user clicks a Like button on your page, a connection makes between your page and the user.

    Your webpage will appear in the “Likes and Interests” section of the user’s profile. Furthermore, you can publish new updates to this user.
  • 30. ADD TWITTER CARD

    By placing Open Graph tags on your web page, you can make your page equal to a Facebook Page. This technique means that when a user clicks a Like button on your page, a connection makes between your page and the user.

    Use this tool to generate your Twitter card.

    If the image is not showing up, add this code to your robots.txt.
    User-agent: Twitterbot
    Disallow:
  • 31. ADD PINTEREST RICH PINS

    Does your site have many photos? This Pinterest trick is allowing people to pin your image on Pinterest.

    Get your pin code and don't forget to validate your pin here.

    You can add your website link to your Pinterest's profile, and this link is Dofollow.
  • 32. ADD HREFLANG IF YOU HAVE MULTIPLE LANGUAGE PAGES

    By placing Open Graph tags on your web page, you can make your page equal to a Facebook Page. This technique means that when a user clicks a Like button on your page, a connection makes between your page and the user.

    Example Hreflang tag
    <link rel="alternate" href="http://www.apple.com/" hreflang="en-US">
    <link rel="alternate" href="http://www.apple.com/ca/" hreflang="en-CA">
    <link rel="alternate" href="http://www.apple.com/cf/" hreflang="fr-CF">
    <link rel="alternate" href="http://www.apple.com/cn/" hreflang="zh-CN">

    You should include a Canonical tag if you worry about the duplicate content.
    <link rel="canonical" href="http://www.apple.com/">
  • 33. CREATE THE MAIN HEADLINE THAT GETS ATTENTION

    I recommend you write a headline in the form of a question and answer that question in the body of the page. Why?
    Behind a searcher’s query, they want to find answers to their question. This search query is their intent.

    <h1>Example header tag</h1>

    <h2>Example header tag</h2>

    If Google agrees your interpretation of the user’s intent, then your answer will display in Google Answer Box.

    Add your LSI keywords to your headline. Don’t use the same keyword in the Title tag.
  • 34. WRITE A DESCRIPTION FOR ALT ATTRIBUTE

    Every image should have an ALT attribute that is short and descriptive. The first eight words in the ALT attribute give the majority SEO value.

    It's highly advisable that the surrounding content contains at least 100 words.
  • 35. ADD A 'KEYWORD' TO YOUR FOLDER

    Subfolders are the “file folders” on your website that hold your web page files. These files folders can exist on both a root domain. From a website user perspective, these are typically the navigational sections of a site.

  • 36. ADD A 'KEYWORD' TO YOUR FILE NAME

    John Mueller of Google said that keyword in the URL is a "minimal ranking factor."

    File name is SEO friendly Google has confirmed the first three-five words are the most important in the URL.
  • 37. HAVE A TITLE ATTRIBUTE TO THE LINK

    High-quality links with title attribute can influence click behavior for users. This little unknown SEO technique may indirectly affect SEO, but it has no direct impact on rankings.

  • 38. USE THESE SEVEN ANCHOR TEXTS

    In 2017, every webmaster avoids a primary keyword anchor text on their site, and you should prevent this as well. Try to use these seven tactics for your website:

    ↪ Partially matching and long-tail keywords
    ↪ All variations of naked URLs
    ↪ Non-descriptive anchor texts
    ↪ Brand name or brand-keyword hybrid
    ↪ Image links with optimized alt text
  • 39. HOW TO CREATE A PERFECT CONTACT US PAGE

    Building this vital page, most users enter the contact us page from a search engine. You must include important, relevant details:

    ↪ Full address
    ↪ Phone Numbers/Fax/Email
    ↪ Google Map
    ↪ Direction – Add two route descriptions, panoramic photos and GPS details
    ↪ Contact Form
    ↪ FAQ List
    ↪ Social Networks
    ↪ Office Hours
    ↪ QR Code
    ↪ Schema Tags

    And last, write a paragraph about the services/products you provide.

  • 40. 404 PAGE

    A well optimized 404 page can engage the visitor to continue searching through your website when letting any incorrect/mistyped URL.

    To see 38 examples of 404 page, click here.
  • 41. APPLY SCHEMA TAGS

    A structured data markup increases search engines efficiently recognize the information on web pages.

    30% Increase in Click through Rates on Search Results with a Rich Snippet (Search Engine Land 2011).

    Search Results in Position 2 with a Star Rating Rich Snippet Captures 76% of Clicks over position one result (Blue Nile Research 2015).

    Add one or all of these schema tags to your site:

    ↪ Organization Schema Markup
    ↪ Blog Schema Markup
    ↪ Blog Post Schema Markup
    ↪ Navigation Schema Markup
    ↪ Video Schema Markup
    ↪ Product and Offer Schema Markup
    ↪ Multiple Review Schema Markup
    ↪ Local Business Schema Markup
    ↪ Person Schema Markup
    ↪ Recipe Schema Markup
  • 42. CREATE SEO FRIENDLY PAGINATION

    Add rel=”next” and rel=”prev” in the </head> tag. Google says: This markup provides a strong hint to Google that you would like us to treat these pages as a logical sequence, thus consolidating their linking properties and usually sending searchers to the first page.

    The correct implementation of pagination
  • 43. ADD FAQ, GLOSSARY, AND PRIVACY

    These pages can be linked magnets if done correctly.

    FAQ page - If your answer is beneficial, you might appear in the Google Answers box and this box above the organic result.

    Glossary page - this page can boost your search share-ability.

    Privacy policy - this page can increase trustworthiness and credibility.
  • 44. SUBMIT XML SITEMAP TO GOOGLE AND BING

    Why?
    Priority of a page on sitemap might influence relevancy signal. Besides, It helps protect your website against duplicate content.
    To generate your sitemaps, use these sitemap generators:

    Image & XML
    https://goo.gl/9ftsgD

    Video
    https://goo.gl/tW36ow

    GEO - The geographical location of your business
    https://goo.gl/bYUefN
  • 45. Make use of the social media buttons

    These social sharing buttons help to make your site more credible and serve to attract more users from the popular social networks.

How To Improve Page Performance?

Amazon increased revenue by 1% for every 100ms of improvement.

Google says they lose 20% of their traffic for each additional 100 milliseconds it takes a page to load.

Speed is a confirmed ranking signal.

  • 46. CHECK YOUR HOSTING SERVER SPEED

    Quite often, site speed is highly relevant. Not for search rankings, but for people who are visiting your site. Their experience is critical to making your page to load faster.

    Use this free tool to check your site speed around the world:

    GeoPeeker
    https://goo.gl/fi2XkU
  • 47. BE LOOKOUT FOR HTTP/2 PROTOCOL

    HTTP/2 is a new network protocol and is substantially faster than its predecessor http/1.1.

    Choose HTTP/2!
  • 48. BUY A CONTENT DELIVERY NETWORK (CDN)

    With a CDN, files are served from multiple locations throughout the world.

    For example, if your client is in Sydney Australia, instead of your website having to travel all the way from your central server in NYC, a copy of your site is stored in Sydney so instead of it taking .5 milliseconds to visit it will only take .2 milliseconds.

    It might not sound like much time, but it adds up when you have 1000’s of files and many visitors viewing your website at the same time.
  • 49. CONSIDER INSTALLING YOUR SITE HTTPS

    As of Aug 2014, Google confirmed HTTPS as a ranking signal.

    Google favorites sites with https
  • 50. INCREASE USERS' DWELL TIME

    The time user spends on your page is the "dwell time." Google and Bing measure this metric to rank web pages higher.

  • 51. VALIDATE YOUR HTML

    Why? It has three significant benefits for your business:

    ↪ Help improve rankings in search engines
    ↪ Validation enhances user experience
    ↪ Make website browser friendly
    ↪ Multiple device accessibilities

    ↪ https://goo.gl/MGxCYh
  • 52. USE OF 301 REDIRECT htaccess

    This 301 redirect is the cleanest way to redirect a URL. Remember, HTAccess code is for Apache servers only.

    The HTAccess redirect can pass link juice to your destination page.

How To Build High-Quality Backlinks?

The high-quality link is a confirmed ranking signal.

In this section, I will show you 26 smart link building techniques that work.

  • 53. CHECK YOUR LOCAL TOURISM BOARD

    Often, a city includes information for tourists and locals which mentions special deals for locals or for limited periods of time.

    You can also get a link for offering discounts to tourists who find you through the site.

    This link building technique is for specialty café, restaurant, hotel, art gallery.
  • 54. OBTAIN LINKS FROM .EDU

    Google values education websites very authoritative and trustworthy.

    ↪ inurl:.edu keyword club
    ↪ inurl:.edu "keyword" group
    ↪ inurl:.edu "keyword" organization
    ↪ inurl:.edu helpful sites + "keyword"
    ↪ inurl:.edu "keyword + resources
    ↪inurl:.edu useful sites + "keyword"

  • 55. GET .GOV LINKS

    If you're one of the lucky who does score a backlink from the high authority government sites, your own website’s authority will be promoted.

    Here are a few tips to get you started:

    ↪ Search sites with a modifier: gov "your keywords" + inurl:links
    ↪ Write about a Government Agency
    ↪ Write about a Politician
    ↪ Interview a Government Agency Member
    ↪ Get Involved in Government Outreach Opportunities

  • 56. OFFER TO PHOTOGRAPH AN EVENT

    Offer to go along and photograph the event for free in return for a nice juicy link back.

    This link building technique is for photographer, web designer, startup, non-profit, etc.
  • 57. HELP A REPORTER & JOURNALIST OUT

    By signing up on both sites, you have the opportunity to be interviewed by reporters looking for experts in a particular field.

    ↪ https://www.helpareporter.com
    ↪ https://muckrack.com
    This link building technique is for startup, non-profit, scientist, travel blogger, manufacturer, etc.
  • 58. HELP BUSINESS AND CONTENT CREATOR

    Similar to Haro, MyBlogU is a place where content creators and businesses can collaborate to crowdsource content, gain media coverage and build their network.

  • 59. GET INTERVIEWED

    When a report or journalist uses you as her source, she will kindly mention your brand online. This task is win-win.

    ↪ Industry Name + intitle:interview-job
    ↪ Industry Vertical + intitle:interview-job
    ↪ Competitor Name + inurl:interview-job
    ↪ Keyword + intitle:”experts interview”/talk/discuss/answer
  • 60. SUE GOOGLE

    You created news. This way, you probably got hundreds or thousands of links.

  • 61. APPLY INDUSTRY AWARD

    An award helps to build authority in your field. Usually, the award page provides a link back to your website.

  • 62. PUT THE URL & LOGO ON YOUR CAR

    Who knows? If your URL is short and memorable, people might type the URL on the search bar to locate your site.

  • 63. WEAR YOUR URL ON T-SHIRT

    If your design is funny and exciting, people might google your site.

  • 64. GO ON THE RADIO & TV

    Reach out to radio/TV stations in your area (or nationally) about bringing you on to talk about any issues or topics relevant to your niche.

    The station might promote you on its website. This online promotion includes a profile and external link.
  • 65. SET UP WEBINARS

    Spending a couple of hours of every month by doing a webinar is a great idea for attracting links over the long term.

  • 66. CREATE PRODUCT COMPARISONS

    Not only do product comparison terms (e.g., “Hong Kong Ocean Park vs. Hong Kong Disney) often have high monthly search volumes, but they also create controversy, and controversy will often lead to links.

  • 67. OFFLINE SPONSORED CONTENT

    Some local magazines provide sponsored content service for their publication. Take advantage of this, and you can get a boost, in web traffic to your site. What’s more, your penalty risk is small.

  • 68. SPONSOR CLUBS

    Most colleges have a wide range of clubs, and if you ask one to sponsor it for a link in return, they shall probably say yes.

  • 69. SPONSOR ANIMAL SHELTERS

    To get a backlink, follow these steps:

    1. "Your city" + animal shelter sponsorship
    2. You either make a cash donation or resource. Before you donate, check the sponsorship page first.
  • 70. GET A LINK FROM STUDENT BLOGS

    Students can create blogs on their respective college websites, so get in touch with them.

  • 71. SPEAK AT UNIVERSITIES

    Most universities announce speakers on their website, and when they do, make sure a link to your site is included.

  • 72. ALUMNI DIRECTORIES

    Don't forget to get a link from your alumni's websites.

  • 73. DEBUNK YOUR INDUSTRY MYTHS

    If there's a common misconception in your industry; make sure you let everyone know. If it's big enough, and if your statements are bold enough, you could get some serious attention.

  • 74. JOIN ASSOCIATIONS/ORGANIZATION

    If there's a common misconception in your industry; make sure you let everyone know. If it's big enough, and if your statements are bold enough, you could get some serious attention.

  • 75. BUILD BACKLINKS WITH LINK ROUNDUPS

    Link roundup to outstanding weekly content.

    "Keyword" + "link roundup" "Keyword" + "roundup" "Keyword"+ "best of" "Keyword" + "this week"
  • 76. REVIEWS AND FEEDBACK

    Encourage your customers to write a positive review. This link building can most certainly help a great deal in your local search ranking.

    ↪ Yelp.com
    ↪ Foursquare.com
    ↪ TripAdvisor.com
    ↪ Bing Places
    ↪ Google Review
    ↪ BBB Review
    ↪ Yellow Pages
    ↪ Zomato
  • 77. GET AN INFLUENCER TO WRITE A GUEST POST FOR YOU

    Influencers write a guest post on your website. This item not only boosts enormous credibility but attracts many new visitors to your business.

  • 78. TRANSLATE OTHER PEOPLE'S CONTENT

    The owner might you a free link to your work.

    This link building technique is for translators.
  • 79. CO-CREATE AN INFOGRAPHIC

    This content creation can help you to reach out many readers, and so it is a win-win for you and your partner.

    To create a relevant infographic, follow Brian Dean's SEO advice.
  • 80. BUILD ALLIANCE WITH OTHER BLOGGERS

    Read and share each other content.

    Here's why:
    ↪ Shares are more visible
    ↪ Shares encourage engagement
    ↪ Shares encourage users to click on your link and check out your content
    ↪ Shares can lead to more traffic

How To Build Authority on Social Media?

Whether or not Google or Bing count social metrics as direct ranking factors is still debatable, but your business can highly benefit from reaching your consumers much closer than before.

In this section, you will learn many tricks on how to improve your social profiles.

  • 81. WHY YOU CARE ABOUT SOCIAL SEARCH

    As of 2010, Twitter handled 19 billion search queries a month. In 2012 Facebook said it got around one billion search queries per day. As of March 2010, YouTube reached roughly 3.7 billion search queries a month.

    DID YOU KNOW
    Instead of searching for Google or Bing, many young professionals perform searches elsewhere. They go straight to Facebook, Twitter, and other social searches.
  • 82. GET YOUR FACEBOOK BUSINESS PAGES VERIFIED

    Many business owners ignore this simple step. Don't be one of them. This verification improves your reach and delivers many benefits:

    ↪ It adds to the credibility of your page
    ↪ Show up higher in search result
    ↪ It establishes you as a trustworthy brand
    ↪ Share viral content

    When you tell your customers to check-in your business on Facebook, your business brand will expose to their followers.
    A Facebook share is kind of like a backlink. It is much stronger influence than Facebook likes.
  • 83. OPTIMIZE YOUR GOOGLE MY BUSINESS PAGE

    Ensure your page with the correct category, photo, address and phone number.

    Don't forget to verify your business with Google, unless you don't want to rank higher on Google Map.
  • 84. OPTIMIZE YOUR BING MY BUSINESS PAGE

    Follow the same method from Google My Business page. This page helps your customer on Bing.com.

    Don't forget to verify your business with Bing.
  • 85. HOW TO GET A DOFOLLOW LINK ON CUSTOM GOOGLE MAP

    Here's how:

    Go to https://www.google.com/mymaps to create a custom map. ↪ Press the button that says, "Create a new map."
    ↪ Sign in with your Gmail or Google account.
    ↪ Get my Google Business page first.
    ↪ Enter the NAP information and then press "Add to map."
    ↪ Add the main keyword to your “untitled map.”
    ↪ Write the 200-300-word description.
    ↪ Enter a longer tail keyword you are trying to rank and hit “save.”
    ↪ Press the share button and add your social pages.
    ↪ Change “private” to “public on the web.” Then press “save.”
    ↪ Copy the URL link from sharing setting box.
    ↪ Change from an "edit" link to a "viewer" link. This is your custom link now.

    If you look at the links on the left side, you will soon see that they are both DoFollow, and on google.com.

    Encourage users to save your location to their map.

  • 86. USE HASHTAG

    Hashtags are a word, or group of words after the # sign (like #buylocal, #marketing). It is used on Instagram, Pinterest, Facebook, Twitter and Google +.

    Before tweeting a post, check your Hashtags popularity here:
    http://hashtagify.me

    Using the right Hashtags helps you get your post get in front of your target audience.
  • 87. MAKE A LIST OF INFLUENCERS TO FOLLOW

    Your profile may receive little social relevancy if you can get a mention from your industry's influencer.

    There’s a good chance that they shall share your post with their audiences. That will get you lots of traffic, also improving your SEO.
  • 88. HAVE YOUR EMPLOYEES TO GET LISTED ON LINKEDIN

    Individual LinkedIn profile claiming to work for your company boosts its brand value. This LinkedIn may have a stronger influence on Google ranking. Besides, your company should have a page and share industry insight with others in LinkedIn Groups.

  • 89. JOIN SOCIAL SHARING SITES

    Vote sites like, Reddit, Digg and StumbleUpon have a considerable influence on a social signal. This social media trick in turn affecting SEO ranking. Submit your best pages/articles on social bookmarking sites.

  • 90. HOW TO PROMOTE YOUR POST

    Write a new summary and add the influence names on your Twitter, Facebook,and Google +.

    This mention calls out your influencer when you publish new content.

The Ultimate Weekly Google SEO Checklist

  • 91. BROWSESEO

    Use Browseo to find technical errors.

  • 92. GOOGLE SEARCH CONSOLE

    Some links are a risk to your website; remove as many bad links as possible from your Google Search Console.

    ↪ If you found suspicion, low-quality backlinks, use Google's Disavow tool remove them.

    Did you know your site is ranking for many possible keywords? Check your Google Search Console. Here's how:

    ↪ Choose a keyword from position 12-30 for improvement.
    ↪ Write a long content with that keyword.
    ↪ Promote it.

    Check any potential issues with content on your pages, including duplicate, missing, or problematic Title tags or Meta Descriptions.

    ↪ Every page deserves unique original Title tag and Meta Description.

    If you see keyword's zero click-through rate in Google Search Console, consider rewriting Meta Descriptions.

    ↪ Test and experiment this weekly.

    Remember to add four versions of your site. You should submit these sites to Google Search Console:

    ↪http://example.com
    ↪ http://www.example.com
    ↪ https://example.com
    ↪ https://www.example.com
    Once it's finished, set the preferred site.
  • 93. THE KEYWORD PLACEMENT CHECKLIST

    Review page content and make sure every page's keyword is incorporating synonyms. This keyword technique will help you with your semantic SEO so that Google can rank your pages for similar keywords.

    ↪ Use primary keyword in Title
    ↪ Make use of heading tags with primary keyword and synonyms
    ↪ Use secondary keyword in Navigation
    ↪ Use keywords in the first and last paragraph
    ↪ Sidebar link should contain the primary keyword
    ↪ Each page should include Knowledge Graph

    LISGraph can help you.

  • 94. FIX AND REDUCE YOUR PAGES' BOUNCE RATE

    Bounced users are people who open a website and leave without taking any actions or clicking on any links. This problem tells the search engine giant that something is terrible. In SEO terms, the "dwell time" is too short. As a result, this returns a bounce rate for your web page.

    Why does this happen? It is possible you have made a promise in your page title and description tags, but you did not deliver it. Alternatively, your content was poorly written or incomplete.

    No matter what happened, the visitor was not happy. When the visitor is not pleased, Google will devalue your website.
  • 95. ARE YOU USING 301 REDIRECTS?

    I hope so. :-)

  • 96. AJAX-Crawling scheme

    Any websites with pure SPA AJAX frameworks are complicated to get indexed.

    If you have AJAX framework on your site, Google wants you to stay away from this.
  • 97. DID YOU HIT WITH GOOGLE PENALTY?

    Use this tool to find out:
    FE International

  • 98. DOUBLE CHECK THAT YOUR SITE IS MOBILE FRIENDLY

    You must use Google Mobile checker to test your site:
    Google Mobile Checker

  • 99. GET 75% OR HIGHER ON Google Page Speed Insight

    To test your site: Google Page Speed Insight

    If anything less, you should fix it.
  • 100. ANALYZE THE EXIT PAGES

    Why are users leaving? Consider revising these exit pages to increase time on site.

  • 101. Is Your URL too long?

    If so, consider rewriting the URL.

    Google’s Matt Cutts has stated that the first 3-5 words in a URL are given more weight.

Hope this article helps you understand Google search engine optimization better. Drop me a message if you have any thoughts or questions! I‘d appreciate it if you helped me, by sharing this article with your friends. Thanks!

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