Baidu SEO Q&A

• 2 - Dofollow Vs. Nofollow Backlinks

  As of 2011, Baidu fully supports "nofollow" attributes.
  Here is what a nofollow link looks like:

  <a href="destination link" rel="nofollow">Anchor Text</a>

  Nofollow links tell Baidu that this link should not pass value. Despite their unhelpful SEO influence, they actually help generate traffic to your website.

• 3 - Domain Authority and Page Authority

  DA (Domain Authority) is a search engine ranking score developed by Moz.

  DA is a metric that defines how well a website ranks in search engine results. The scores are calculated from 1 to 100. The benchmark average is 25 and 100 has the greatest ranking ability.

  The Page Authority of a webpage refers to the authority of a specific page on the site.

  Sometimes, the PA is higher than the DA, which means the content was well-written for SEO and the readers.

• 4 - Relevant Sites and Pages

  Relevancy matters.

  Let's say you are a fitness trainer, you found two Chinese fitness equipment websites for backlinks. .

  Typically, links from unrelated Chinese sites won't hurt your website unless they are spam.

• 5 - Anchor Text

  If the site that links to your website uses anchor text that is closely related to the content on that page, Baidu will assume the link is more useful to users and, therefore, assigns it more value.

1. Concentrate on 4-6 words or phrases (this help you to attract target traffic.)
2. Set up contests to increase direct access traffic (if you do a free giveaway with another company, this help you to reach a new audience, boosting your brand reputation.)
3. Write more blog posts, especially on problem-solving (this is the type of content you should build to earn links.)
4. Improve page loading speed - (Amazon found that every 100ms in added page load time cost them 1% in sales.)
5. Build an Email List, Facebook community, and Reward Program (these items are precious in general, but they can have a huge impact when used in your marketing strategy.)
6. Try different text, colors, etc. on your CTA button.(colour sets the mood of brand expression. Emotions are powerful and have the ability to drive decision making.)
7. Test. Test every time. (you probably missed many blindspots. Always understand about how customers see things because they do differently and speak with a different vocabulary.)
8. Build trust by adding more reviews. (they wanted to see someone bought your items first and then they follow suit.)
9. Put more videos (these benefit more than text content.)
10. Improve the checkout progress (making things more user-friendly is a must.)

Keyword Research For China SEO
Whether your customer is Chinese or German, the keyword principle is the same for everyone. Your job is to know what long-tail keywords your potential customers use to find you in the search.

With successful keyword research and add keywords to your website, you will attract relevant traffic, easily converting visitors into a customer.

Use Social Media for Customer Service
Having a verified Chinese Social Media page - Dianping.com is critical. Direct customers to leave their reviews.

Set up weekly contest. For example, encourage customers to upload their food photo to Wechat, Dianping and Weibao.

Also participate both Chinese and Western festivals in your restaurant.

On-page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. For more details, you can read my Baidu SEO Guide.