By Sam H Mah, 10+ Years Search Engine Optimization & Website Design Experience
This is part 4 of a 5-part series.
A SEMrush 2024 study states that website needs referral domains and links. They boost authority. It's the strength of your website. The higher, the more you can rank your website easily.
Let’s dive right in.
58.1% of SEOs say backlinks are significant for search engine rankings - uSERP State of Link Building
You need to know this.
There are two types of backlinks.
Dofollow links allow the transfer of authority to the linked website. Nofollow links cannot transfer link juice or authority.
Google treats the Nofollow tags as a hint. Over time, your nofollow links may start gaining quality links and adding SEO value to your website.
In SEO, a referring domain refers to a site that links to yours. The link you get from a referring domain is called a backlink.
Remember: itâs not enough to have backlinks. You must also ensure they are coming from different domains.
78.8% of marketers believe brand mentions impact organic search ranking.
Linked or not, encourage everyone to mention your brand on the web.
According to Google Patent, online mention of your company is considered a backlink.
Let's discuss getting those links you deserve.
If you had to read a 3000- word article or scan a visual summary, which would you choose?
I am certain that I would choose the visual option.
Infographics can receive 25.8% more links compared to videos - Backlinko
Be sure to post your self-designed infographic on your website with an embedded link. This will link back to your site when shared on social media.
So, journalists and other professionals like them. They will credit you with a link to your website.
Using custom charts and diagrams can boost your online authority. They can also drive traffic to your site.
Creating original research can help you generate unique and valuable content. Others in your industry can cite it in their blogs and articles.
This makes you an authority in your niche. It also attracts backlinks from other reputable websites.
A roundup article is a curated collection. It contains items or info about a specific topic.
Don't gather it yourself. Instead, interview three or five influencers from your niche. Include their insights in your article.
When sharing your article on social media, be sure to give a shoutout. This can attract more readers to your content.
Use these search modifiers to find your Expert Rounds:
By using this technique, you can produce exclusive statistical content. You can use the leader's original quote for a topic.
Almost always, high-profile bloggers and journalists will use your cool statistics. In return, they link to your site.
89% of marketers produce content to build links - Aira.
You can offer various types of downloadable content. These include PDF files, exclusive case studies, coupons, calendars, and recipes.
The possibilities are endless.
To ensure that your downloadable content is successful, consider the following tips:
53% of digital marketers believe guest posting is the most effective link building. This study comes from SEMRush.
This is a good way to draw people to your website and the contributor gets a backlink.
Use these search modifiers to find your guest opportunities:
Before you pitch, you want a guest post on sites that:
Instead of asking to guest post on someone's site, you can invite others to guest post on your own site.
According to SEMRush's 2017 study, they believe Direct Traffic is a ranking factor.
When you wear a t-shirt with a funny line and pique people's interest, they will check your site.
The key thing is you need to add yourdomain.com to your design.
A webinar is an online seminar. In it, a presenter or group of presenters discuss a topic. Attendees can participate by asking questions and giving feedback in real-time.
Webinars can be live or recorded. They are used for marketing, education, training, and communication.
Webinars are great for link building. They help you connect with a wider audience and establish you as an authority.
Giving valuable information gets you backlinks from other websites. It also promotes your site. This will lead to more traffic and better search rankings.
Are there local or national business products you were so impressed? You are willing to give out testimonials .
Despite Google's guidelines, 74.3% of Link Builders pay for links. They believe these links to be effective.
I know most local sports accept sponsors in exchange your logo displaying on the site: some offer a link. If you are a startup company raising fund, you can get a link on every crowdfunding sites.
You have to be cautious with this method.
The affiliate program can get consistent backlinks.
Some might mention your products or services in their blog resource.
This link building tactic is 100% relevant to your service.
Search association sites with a modifier:
"Your Keyword" + "Association"
8.41% of your local SEO effort determined the accuracy of your NAP(name, address, phone) listings
Verify all of your listings.
Journalists often need expert opinions to add credibility to their articles. Many media outlets use HARO to find expert opinions.
You can earn a high-authority backlink If the journalist accepts your thorough response.
46.3% of link builders use HARO (help a reporter out).
In 2019, Google announced that audio content would be indexed. That said, podcasters often link back to your relevant content.
Reach out to podcasters here.
The Wikipedia site has dead or broken links there.
Go to the Wikigrabber site: Enter your keywords and hit Search.
Believe it or not
According to a 2020 - 2024 survey, 51.6% of link builders use link exchanges as one of their tactics.
A local web directory is like an online version of the Yellow Pages.
Use these search operators to find your directories:
Backlinks from the government site are valuable, and this is hard to get.
Use these modifiers to help you out:
17.7% of SEOs use digital PR to get links. You can get some dofollow links if you tap into PR networks.
Buying domains is the number 6 tactic for link building.
I recently researched an MBBR.com domain with zero backlinks and low-ranking strength.
My company bought it because the domain name is short and memorable.
The domain name aligns with the scientific content, but the prospect is unknown.
On the other hand, some expired domains did show potential links.
You can buy a website for link building. It is a strategy to get high-quality backlinks.
By buying a site with a backlink profile, you can redirect its traffic to your site. Then, you can gain from the link equity. This can be helpful. This is especially true.
It applies if the website has backlinks from respected sources in your industry.
But, it's important to note that link building should not be the only reason to buy a website.
The website should also have valuable content and a strong potential for growth.
Be creative with your scholarship and essay contest!
Many schools and universities have a scholarship page, and it always link back to your site.
SlideShare receives 60 million unique visitors.
I had some success with SlideShare. Convert your blog article to PDF and upload there.
Backing local or big events and hosting contests are huge opportunities to get links.
For example, if your pizza joint in Griesback hosts a free pizza day, the community site will link to your site. It also direct foot traffic to your location.
Use these sites to promote your events:
Donât have time to host your event? Consider these other options:
You can find broken links on resource pages using these search strings in Google:
When you find a good prospect, what do you say? I'm glad you asked.
Source: Siege Media
Write about a common misconception in your industry! Make sure you let everyone know on social media.
Many sites will cite you as a source if it is big enough and if your statements are bold enough.
61.7% of link builders use social media channels - Authority Hacker.
The one link you should get immediately is Google Business Profile.
Verifying your company is a prerequisite because Google wanted to help legitimate businesses rank higher.
You will most likely stand out on Google with a free Business Profile. I have a postcard in 2-4 weeks to get a validation code and enter it on your Google Business Profile.
Bing is the 2nd search engine in North America. It also has a Business Profile page you should sign up.
Here are a few more social links that you could add to your backlink profile:
If your audience is active on those platforms, you should regularly share and repurpose content.
45% of marketers create interactive content.
If done, you will:
When sharing your quiz on any social platform, you will get an extra boost to page authority and link count.
Find outdated resources in your niche. Contact the webmaster who links to that old content.
Tell the webmaster you have updated resources that can help his readers.
Hereâs where you publish an in-depth analysis that compares two competing services.
Check if your university publishes a magazine for alumni.
Reach out to an editor or attend a reunion for a chance to talk about your business and get a brand mention or UR.
Like Expert Roundups, most bloggers love helping other bloggers out.
By mutually agreeing to share each other's posts, you both promoted each other's products. You also increased brand trust with your audience.
Local newspapers need an expert.
Pick up the phone and pitch your business with the newspaper editor.
The local newspaper publishes your advice on both print and the Web. You build instant credibility and online mention quickly.
17.3% of marketers use LinkedIn for link building outreach.
You first published a blog post on your site, Repurpose the first 50% of the article on LinkedIn, and linked your site for the 2nd part.
Next, get your LinkedIn friends to talk about it and share it to the LinkedIn Groups. This will significantly help the LinkedIn algorithm to reach more readers.
Are you new to blogging? Read my 15 Proven Blogging Tips.
Source: DesignerPeople
For example, if you own a pet shop, you want to partner with a doggy daycare. You can produce educational material together. It's mutually beneficial for both audiences.
Newsjacking is a technique. It involves using breaking news or trends to get publicity for your brand or website.
Creating timely content about a news story can get attention. It may also earn backlinks from other websites. This can be great for link building. It lets you tap into the authority and visibility of top news sources.
But, be careful when newsjacking. Make sure your content is accurate, useful, and respects the original story.
Conclusion
Most owners get links for the home page only, and this is totally wrong.
You must get high-quality backlinks for all pages.
I have displayed the above link building strategies to be successful. This will increase search visibility, leads, and organic traffic if you use them.
Part 4 of a 5-part series: 15 Tips For Writing Your Blog Post
Got a question? You can reach me on LinkedIn.
Are you entering the Chinese market? Click here to read my Baidu SEO Optimization Guide.